Website & Digital Marketing Specialist

Fox Factory

142d

About The Position

The Website and Digital Specialist is responsible for building and maintaining modern, creative user experiences across multiple websites and digital technology platforms. The person will be responsible for managing marketing content and maintaining our six brand websites while driving online sales and optimizing the customer shopping experience. This professional will combine marketing expertise with a thorough understanding of online business processes to enhance our digital presence and ecommerce performance.

Requirements

• Bachelor’s Degree in Marketing or related area, or equivalent experience.
• 3+ years of marketing experience.
• Web software proficiencies: Liquid (Shopify), HTML, SQL, PHP, e-commerce, WooCommerce, theme design, blog.
• Additional software proficiencies: Wrike, Adobe Suite, Word, Excel, Outlook, and Google Analytics.
• Strong software skills: Microsoft Office, and aptitude for learning new software.
• Internet savvy, strong knowledge of social media and related apps.
• Excellent presentation and inter-personal skills.
• Highly organized, creative and able to juggle many projects simultaneously.
• Work autonomously when needed to push projects through tight timelines.

Responsibilities

• Work with Marketing team to translate creative, innovative design ideas into high-quality user experiences including CSS guidelines to deliver engaging Content Marketing programs.
• Install, test, and maintain website and digital marketing technology tools and systems including software updates.
• Research, recommend, test, and install web software / plug-ins including updates.
• Operate within a Project Management environment -- currently Wrike-based.
• Work with 3rd party website development partners and freelancers as needed to maintain digital marketing functionality in accordance with Marketing strategy.
• Support Product Information Management team to facilitate data transfer across multiple platforms including PIM, eCommerce, data export as needed.
• Support eCommerce Manager in defining and managing SEO best practices and execution including product names, ID, descriptions, meta data, etc.
• Support eCommerce Manager in generating analytics reports to monitor KPI for all marketing efforts including conversion, SEO keywords, social referrals, and online advertising.
• Develop and execute comprehensive ecommerce marketing strategies to increase online traffic, conversion rates, and revenue.
• Analyze website data and user behavior to identify trends and optimize marketing efforts.
• Track key performance indicators (KPIs) and provide insights to improve marketing performance.
• Monitor and report on ecommerce sales performance with recommendations for growth.

Benefits

• Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts.
• Disability and Life Insurance benefit programs.
• 401k plan with employer matching.
• Employee discounts.
• Professional development opportunities.

What This Job Offers

• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees