This role focuses on content creation, storytelling, and strategic copywriting for Allina Health's website, ensuring all digital content is engaging, brand-aligned, and user-friendly. This role is responsible for writing, editing, and structuring web content that supports service line priorities, marketing campaigns, and patient engagement goals while also applying basic SEO principles to improve discoverability. As a digital copywriter, this role is responsible for bringing the corporate brand to life through creative, inspirational, and strategically crafted copy. Approximately 80% of their time will be spent writing content for websites, email campaigns, social media, and digital advertising, with the remaining 20% focused on content strategy. They will work closely with digital teams to optimize web experiences, enhance digital media performance, and create shareable, searchable content that reflects the exceptional work we do. Content is designed to engage diverse audiences across life stages, backgrounds, and interests—with a strong focus on acquiring and retaining patients through awareness, engagement, and trust-building.