Website Coordinator (Webflow)

Zone & Co

1d • Remote

About The Position

The Website Coordinator ensures the efficient operation, maintenance, and optimization of Zone & Co’s Webflow website and online properties. This role is integral to supporting marketing efforts, driving user engagement, and maintaining a consistent online brand presence. The Website Coordinator collaborates with cross-functional teams to implement web updates, troubleshoot issues and contribute to the development of new features to support evolving business needs. Responsibilities include coordinating site development efforts, optimizing website performance and supporting SEO and analytics initiatives. A balance of technical expertise, organizational skills and creative thinking is key to maintaining a website that is user-friendly, visually appealing and aligned with strategic goals. This role upholds the company’s core values, culture, and procedures while delivering excellent service to internal and external stakeholders.

Requirements

• Direct experience with Webflow
• 4+ years of experience managing websites, preferably within the SaaS and/or B2B sector
• Proficiency with content management systems (e.g., Webflow, WordPress, Drupal) and familiarity with HTML, CSS, and basic JavaScript
• Proficiency with Figma as a website design platform & development tool
• Strong understanding of SEO ,AEO principles and web analytics tools (e.g., Google Analytics, SEMrush)
• Excellent project management skills with the ability to manage multiple projects, deadlines, and stakeholders
• Strong problem-solving skills and attention to detail
• Excellent communication and collaboration abilities, ensuring cross-functional alignment

Nice To Haves

• Familiarity with AI tools for process optimization is a plus

Responsibilities

• Build new pages, components and full site experiences in Webflow with a clean, scalable structure, observing our brand guidelines
• Maintain existing Webflow experience, ensuring accessibility, responsiveness and usability across devices
• Manage security certificates, hosting, redirects and overall website health
• Implement design systems, CMS structures, and reusable components within Webflow
• Manage website workflows, including the publishing of all content, development of new pages and bug fixes, as well as auditing and documenting these processes as needed
• Collaborate with SEO and digital marketing teams to optimize website structure and content for search engine visibility
• Support AEO (Answer Engine Optimization) strategies, including schema markup, structured content, and content organization supporting AI search and answer platforms
• Monitor website performance metrics and provide regular reporting on traffic, engagement and conversion rates
• Partner with the creative team to ensure visual elements align with overall branding and enhance user experience
• Complete supporting development tasks such as menu updates, fixing broken links, adjusting spacing, internal linking, image optimizations, apply hover states, etc.
• Coordinate the approval process for web content, ensuring all content is reviewed and approved by relevant stakeholders before publication
• Assist with the integration of third-party tools and platforms, such as HubSpot, to enhance website functionality
• Conduct regular site audits to identify areas for improvement, ensuring optimal performance and user experience
• Design and implement A/B tests, multivariate tests, and UX experiments to inform ongoing site improvements.
• Respond promptly to requests for content updates, ensuring timeliness and accuracy
• Stay updated on emerging web technologies and trends to make recommendations for innovative website features
• Train and support team members in basic website management tasks
• Other duties as prescribed - Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice

Benefits

• At Zone, our benefits are designed to enrich your life beyond the workplace. Recognizing that work is just a fraction of your overall life experience, we are dedicated to providing robust support. As a fully remote company, we prioritize flexibility and balance. Explore our comprehensive list of benefits at Zoneandco.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees