Website Coordinator & SEO Specialist

The Patrick Dealer Group•Schaumburg, IL

1d•$28 - $31

About The Position

The Website & SEO Specialist is responsible for maintaining the technical health, search visibility, compliance, and performance of all Patrick Dealer Group websites. This role ensures websites remain optimized, fully functional, and aligned with OEM guidelines while supporting traffic growth and lead generation across multiple automotive brands. The position works closely with the Marketing Manager, website providers, and third-party vendors to identify issues, implement improvements, and monitor performance. Starting Hourly Rate : $28.00 to $31.00 /hour based on experience.

Requirements

2–4+ years website management, SEO, or digital marketing experience
Automotive website platform experience preferred
Working knowledge of: GA4 Google Tag Manager SEO best practices Basic HTML/CSS Microsoft Outlook, Excel, Word, etc.
Experience troubleshooting feeds or digital retailing tools preferred
Experience using Adobe Creative Suite to include Illustrator, Photoshop, and LightRoom
Knowledgeable in digital marketing including social media, SEO, SEM, and analytics
Knowledge of HTML and CSS and website best practices including SEO
Word Press
Knowledge of online business listings such as Google My Business, Bing, Yelp, Yahoo, etc.
Strong analytical and problem-solving skills
High attention to detail, especially around compliance
Ability to manage multiple websites and deadlines
Ability to travel as needed to support departmental and associated functions, including events.
Ability to work outside regular business hours when necessary for website updates and maintenance.

Responsibilities

SEO Strategy & Execution
Manage ongoing SEO/AI initiatives, including: New model year landing page updates Localized SEO page creation Q&A content development for search visibility
Conduct quarterly SEO audits and implement recommended improvements
Monitor organic performance trends and identify growth opportunities
Collaborate on content strategy to improve rankings and traffic
Technical Website Oversight
Monitor and resolve website technical issues across all rooftops
Troubleshoot and escalate inventory feed errors
Investigate and resolve digital retailing (DR) calculation issues
Coordinate fixes with website providers and 3 rd party integration
Test core site functionality including forms, SRPs, VDPs, and CTAs
Compliance & Guideline Management
Implement updates when new OEM or brand guidelines are released
Audit websites to ensure ongoing compliance (e.g., pricing rules such as Land Rover requirements)
Proactively identify risks that could trigger compliance violations
Coordinate required updates across all affected sites
Performance Reporting & Analysis
Produce internal monthly website reporting and reconciliation
Validate traffic and lead data across GA4 and website platforms
Support and participate in monthly website performance meetings
Identify anomalies, tracking gaps, and optimization opportunities
Third-Party Platform Oversight
Monitor functionality, performance, and user experience of key website tools: Chat platforms Service Scheduler Digital Retailing tools
Responsibilities include: Routine functionality testing Identifying breakpoints or performance issues Coordinating fixes with vendors Ensuring proper lead flow and customer experience
Continuous Improvement & Strategy Support
Brainstorm ideas to improve: Website conversion User experience SEO visibility
Stay current on automotive digital trends and platform updates
Support special projects and cross-department initiatives as needed