Website Content Manager

Zones LLC. • Chicago, IL

2d • $65,000 • Remote

About The Position

The Website Content Manager works within a small digital marketing team within Marketing that is responsible for a global online presence to promote brand awareness and lead generation via digital channels. This role requires an analytical mind with a deep understanding of Search Engine Optimization (SEO) and Google Analytics specific to B2B. This position will play a vital role in bringing the Zones value proposition to the front and center via our marketing channels. A successful Website Content Manager at Zones will understand the business service offerings, bring them to market via content publication in various CMS environments, and understand how to best report on the impact and ROI.

Requirements

• 3+ years’ experience working in website management in B2B
• 3+ years’ experience with Google Analytics
• 3+ years’ experience with SEO/SEM
• 1+ years’ experience working in headless CMS environment
• 2+ years’ experience managing PPC marketing initiatives in B2B
• Experience implementing web content management systems in a large corporate environment
• Google Ads Certification Required
• Superior problem solving, organizational, decision-making, written, oral and interpersonal skills
• Ability to work as web producer to add new pages and update content using Digital Experience Platform (DXP such as Strapi)
• Deep understanding of the customer journey touchpoints across digital platforms to create a comprehensive customer view
• Sense of ownership and pride in your performance and its impact on company’s success

Nice To Haves

• Experience working with Account Based Marketing ABM) Preferred
• Extreme attention to detail
• Analytical yet creative
• Team player
• Good time-management skills
• Great interpersonal and communication skills
• Bachelor of Arts preferred

Responsibilities

• Planning, implementing, managing, monitoring, and upgrading the organization's websites.
• Ensuring the website and digital platforms align with brand strategy and guidelines.
• Creating strategies to grow subscriber base and web traffic metrics.
• Making website content updates as needed.
• Keeping up to date with industry best practices, regularly monitoring competitor sites, and providing recommendations that continually improve and evolve Zones’ website customer experience.
• Identify keywords that drive adoption around Zones services and IT solutions and provide guidance for website content creation.
• Manage the creation of large keyword lists.
• Evaluating website content for ranking of targeted keywords, customer experience, page indexing through Google, and webpage visitor tracking and conversions.
• Coordinate with vendors and partners to promote and place paid advertisements on our websites, working across internal departments and teams in collaboration with Creative, Partner and Program Marketing, and E-commerce.
• Providing oversight and management of paid search campaigns through Google Ads.
• Monitoring and administering web analytics dashboards, reports, and key reporting tools, as well as pointing out key areas of improvement for SEO/SEM that drive pipeline and revenue around Zones services and solutions.

Benefits

• Zones offers a comprehensive Benefits package
• Our team members enjoy a variety of comprehensive benefits, including medical, dental and vision coverage, life insurance, disability insurance, voluntary accident, hospitalization and critical illness insurance options, a 401(k) plan with matching provision, and many more.
• Generally, Zones currently offers paid time off and personal sick leave in compliance to individual state requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level