Webinars and Virtual Events - Senior Content Marketing Manager

Contentful • Denver, CO

336d • $130,000 - $145,000

About The Position

We're looking for a content marketer who loves creating, promoting, and amplifying amazing stories for webinars and virtual events. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results. You'll play a key role in elevating Contentful's field marketing, event marketing, and content marketing programs to ensure we serve the right content to the right customer at the right time. You'll be measured on your ability to translate key messaging into helpful, action-oriented webinar and event content that accelerates pipeline and brings qualified leads to our sales team.

Requirements

• 5-10+ years leading webinar programs with a portfolio showcasing B2B event / webinar success
• Previous experience working with C-suite or other senior leaders to execute on event scripts and content
• Excellent written and verbal communication skills
• Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders
• Demonstrated success with driving revenue through webinar and content marketing
• A high sense of urgency and organization while juggling multiple projects
• Experience working on event content and agenda creation
• Bachelor's degree in Marketing, Journalism, or relevant field preferred
• Proven ability to follow editorial governance and coach other writers and vendors

Responsibilities

• Align Contentful webinar strategy with industry trends, planned campaigns, thought leadership priorities, sales and customer needs, and community-driven topics of interest
• Own our webinar strategy-including how we serve full-funnel campaigns, global audiences, multi-product stories
• Collaborate with product marketers, field marketing, event marketers, demand gen experts, MarOps, designers, sales professionals, enablement managers, senior leaders, customers, and industry experts
• Engage key stakeholders to align the content strategy and organizational goals with overall webinar themes
• Manage and prepare speakers (including senior executives both internally and externally)
• Create promotional copy for prospect and customer emails, internal enablement, and social media channels
• Develop a strategy for using webinars and virtual events to build our global database of marketing leaders, lead execution accordingly
• Create compelling landing pages and manage web copy to encourage registration—both live and on-demand
• Develop webinar scripts and decks that provide wildly practical, helpful lessons on how to deliver the digital experiences customers expect
• Create post-event email programs that keep our audience engaging, learning, and moving deeper toward ‘decision' phase
• Set up, host, and technically-manage all webinars and virtual event logistics
• Help us work smarter, not harder, by brainstorming how we can best repurpose each asset
• Measure results on all content and communicate findings back to key stakeholders
• Publish and internally socialize final pieces to all appropriate channels
• Partner with PMM and Content Director to develop and manage a scalable Events Kit

Benefits

• Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family
• Generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family
• Personal annual education budget to improve your skills and grow in your career
• Full range of virtual and in-person events, including workshops, guest speakers, and fun team activities
• Annual wellbeing stipend to care for your physical, financial, or emotional health
• Monthly communication stipend and phone hardware upgrade reimbursement
• New hire office equipment stipend for hybrid or distributed employees

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Publishing Industries
• Education Level: Bachelor's degree