Web3 X (Twitter) Social Media & Copywriter

OnHires

7d•$40 - $60•Remote

About The Position

We are seeking a Web3 X (Twitter) Social Media & Copywriter who lives at the intersection of culture, conversion, and community. This role owns the voice of the brand across X (Twitter), turning complex crypto and product narratives into magnetic, engagement-driven content that builds trust and supports real growth. This is not a meme-only role. You will be responsible for building narrative systems, launch arcs, and retention loops, not just posting content.

Requirements

2+ years creating or managing social content in crypto, Web3, DeFi, AI, or fintech
Deep understanding of: DeFi, NFTs, token ecosystems crypto-native culture
Strong knowledge of X (Twitter) algorithm behavior and narrative-driven growth
Ability to simplify complex technology into compelling, human-first copy
Proven ability to drive engagement and conversation, not just impressions
Comfortable in client-facing, performance-driven environments

Nice To Haves

Experience with Zealy, Galxe, or Discord XP campaigns
Familiarity with crypto PR workflows (Cointelegraph, Decrypt, etc.)
Light analytics experience (engagement tracking, growth dashboards)

Responsibilities

Own the daily publishing cadence across X (Twitter)
Build weekly content calendars aligned with: product launches token events PR cycles community initiatives
Develop long-term brand voice and tone frameworks
Be active and able to speak in X Spaces
Write and ship: X threads announcement and launch copy community-first X messaging campaign landing page copy launch emails and nurture flows
Translate technical product updates into emotionally resonant, human-first narratives
Design engagement loops, including: reply farming strategies community prompts conversion-driven CTAs
Monitor engagement data and iterate content based on performance
Provide weekly analytics updates (internal and client-facing)
Speak to performance data in an actionable way to improve account growth
Maintain high responsiveness in client-facing and internal Slack / Discord / Telegram channels
Collaborate cross-functionally with PR, community, growth, and product teams
Actively participate in client calls scheduled during EST hours