Web Strategist III - 528297

The University of Alabama • Tuscaloosa, AL

19h • Remote

About The Position

The Web Strategist III uses specialized technical and/or web-centered digital marketing knowledge to manage or support enterprise-level strategic priority initiative or unit’s web resources. Works under moderate supervision. Supports the day-to-day web strategy and operations for Finance & Operations (F&O) websites, with a focus on improving organization, reducing the sprawl of independent subdomains, and strengthening coordinated oversight across the division’s digital presence. Reports directly to the Finance and Operations Communications and Marketing Director. Works collaboratively with departmental communicators, subject-matter experts, University web partners, and enterprise stakeholders to support a unified web strategy for F&O. Provides strategic guidance and coordination to help ensure websites are accurate, accessible, current, and aligned with University brand, accessibility, and digital standards, with escalation of complex issues through F&O leadership as appropriate. Monitors and supports ongoing Title II digital accessibility compliance, including WCAG 2.1 AA standards, through regular audits, content updates, and coordination with University accessibility partners. Identifies opportunities to better leverage enterprise-level systems, tools, and shared resources to elevate the division’s web presence and deliver a cohesive, modern user experience. Uses data from Google Analytics to measure the effectiveness of content strategies, identify trends, and optimize content structures. May operate on a hybrid or remote work arrangement.

Requirements

• Bachelor's degree and four (4) years of web content management experience; OR master's degree and two (2) years of web content management experience.
• Familiarity and moderate experience in HTML and CSS.
• Familiarity with enterprise and distributed content management systems.
• Understanding of content strategy, information architecture, and web governance principles.
• Understanding of digital accessibility standards (WCAG 2.1 AA, Title II).
• Ability to create cohesive reports and narratives from web analytics data.
• Ability to write for the web and in brand voice.
• Ability to explain complex or technical concepts in plain language.
• Understanding of the principles of modern content strategy.
• Firm understanding on best practices of writing for the web.

Nice To Haves

• Four (4) years of experience in digital marketing and/or website management.
• Experience building, modifying, and managing websites in content management systems, specifically Wordpress.
• Familiarity with the principles and constraints of responsive web design.
• Experience with user experience research techniques and processes.
• Experience editing and optimizing images using the Adobe Creative Cloud.
• Experience building reports for executives using web analytics data.
• Experience working collaboratively with developers and marketing professionals.

Responsibilities

• Manage or support enterprise-level strategic priority initiative or unit’s web resources.
• Support the day-to-day web strategy and operations for Finance & Operations (F&O) websites.
• Provide strategic guidance and coordination to help ensure websites are accurate, accessible, current, and aligned with University brand, accessibility, and digital standards.
• Monitor and support ongoing Title II digital accessibility compliance, including WCAG 2.1 AA standards, through regular audits, content updates, and coordination with University accessibility partners.
• Identify opportunities to better leverage enterprise-level systems, tools, and shared resources to elevate the division’s web presence and deliver a cohesive, modern user experience.
• Use data from Google Analytics to measure the effectiveness of content strategies, identify trends, and optimize content structures.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees