Web Product Owner

Beacon Health System-posted 3 months ago
Full-time
Granger, IN
5,001-10,000 employees
Religious, Grantmaking, Civic, Professional, and Similar Organizations
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This is a project-based role expected to last approximately 18 months! Beacon Health System is seeking an experienced Web Product Owner to lead the rebuilding and redesigning of our consumer-facing website. This is a critical and time-sensitive initiative aimed at transforming the way consumers engage with our digital front door. The ideal candidate will bring deep expertise in web product strategy and development, AI-enhanced user experiences, design and content process collaboration, and scalable web governance models. You'll collaborate with cross-functional teams-digital, marketing, IT, operations and clinical stakeholders, and vendors-to deliver a modern, transactional, user-centered website that reflects our brand and improves access to care. This role requires strong product ownership skills, a passion for user experience, familiarity with developing web access experiences that leverage AI, and a proven track record of launching websites that balance usability, performance, and organizational goals.

  • Lead the day-to-day product ownership of Beacon Health System's public-facing website rebuild and redesign efforts.
  • Define and maintain a clear product vision and roadmap in partnership with internal stakeholders and agency/vendor teams.
  • Understand the project from multiple perspectives, connecting the strategic, creative, and technical aspects to execute a product aligned to system strategy.
  • Serve as the voice of the user, ensuring that design, content, and technical solutions align with the needs of patients, families, and the broader community.
  • Collect and analyze data to determine end user and system needs.
  • Champion the development and implementation of AI-driven, transactional chat experiences that support appointment scheduling, symptom checking, wayfinding, and other patient needs.
  • Collaborate with UX/UI designers to evolve and apply a cohesive design system that ensures consistency, accessibility, and brand alignment across digital touchpoints.
  • Create or refine governance models for website content, workflows, and stakeholder roles, ensuring long-term sustainability and quality control.
  • Develop a structured process for ongoing website optimization, including performance monitoring, usability testing, SEO best practices, and feedback loops.
  • Translate high-level objectives into user stories, sprint goals, and feature requirements; manage a prioritized backlog and sprint cadence.
  • Collaborate closely with IT, developers, marketing, legal, and compliance to ensure delivery meets both technical and regulatory standards.
  • Evaluate vendor and technology recommendations and manage delivery timelines and expectations.
  • Works directly with the Director of Digital Transformation and the Digital team, communicating all new risks to the Director throughout the project cycle.
  • Contribute to product management best practices and standard procedures, documenting them in our knowledge base.
  • Accountable for communicating ideas for future features, updates, and managing technical debt, then adding them to the product roadmap.
  • Responsible for making strategic decisions throughout the lifecycle of the project ensuring value and finding opportunities for growth.
  • 10+ years of experience in web product ownership, digital strategy, or related roles.
  • Demonstrated success leading major web redesigns for complex organizations, preferably in healthcare or regulated industries.
  • Experience designing and implementing AI-enabled chat or virtual assistant tools integrated into websites or digital platforms.
  • Proven ability to work with and scale design systems across teams and workflows.
  • Strong background in building content and digital governance models for large websites.
  • Familiarity with CMS platforms (e.g., Sitecore, Drupal, WordPress) and front-end technologies, as well as headless CMS.
  • Deep experience collaborating with developers in the following ways: participating in standups, sprint planning, retrospectives; writing detailed acceptance criteria and user stories; managing a backlog and prioritizing technical debt.
  • Experience with Google Analytics and GA4 to develop robust reporting tied to system and marketing metrics.
  • Working knowledge of technical SEO/SEM practices and conversion rate optimization tools.
  • Basic understanding of HTML/CSS/JS.
  • Experience working in agile and waterfall methodologies.
  • Ability to manage vendor relationships and cross-functional team dynamics in a fast-paced environment.
  • Excellent communication, stakeholder management, and problem-solving skills.
  • Understanding of accessibility standards (WCAG), HIPAA compliance, and digital marketing best practices.
  • Experience in healthcare or mission-driven organizations.
  • Knowledge of or experience with developing content strategies for healthcare.
  • Intermediate/advanced understanding of HTML/CSS/JS.
  • Experience collaborating with developers on API integrations and endpoints.
  • Full-time, Contract
  • Duration: ~18 months
  • Remote work
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