Web Product Marketing Manager, Owned & Operated Channels

Amazon • Culver City, CA

12h

About The Position

Amazon Music is an immersive audio entertainment service that deepens
connections between fans, artists, and creators. From personalized music
playlists to exclusive podcasts, concert livestreams to artist merch, Amazon
Music is innovating at some of the most exciting intersections of music and
culture. We offer experiences that serve all listeners with our different tiers
of service: Prime members get access to all the music in shuffle mode, and top
ad-free podcasts, included with their membership; customers can upgrade to
Amazon Music Unlimited for unlimited, on-demand access to 100 million songs,
including millions in HD, Ultra HD, and spatial audio; and anyone can listen for
free by downloading the Amazon Music app or via Alexa-enabled devices. Join us
for the opportunity to influence how Amazon Music engages fans, artists, and
creators on a global scale.

We are looking for a creative, analytical and results-oriented Product Marketing
Manager to drive listener growth across Amazon Music's tiers of service. You
will help build and launch new product marketing initiatives supporting all
Amazon Music tiers, working cross-functionally across Amazon teams, influencing
and leading partners to think big, invent and simplify, and deliver on project
roadmaps.

A successful candidate for this role will be an independent, creative
problem-solver with great business acumen, and the ability to lead multiple
projects simultaneously while managing competing deadlines. You will have
exceptional product marketing, communication and stakeholder management skills,
with the ability to work independently under time constraints to deliver
results.

We are seeking someone who is passionate about web strategy, UX and providing
great customer experiences. This role will be focused on maximizing the value of
Amazon Music websites and assets by optimizing for search, UX and conversion in
order to achieve business goals. Overall, you will be entrepreneurial and scale
testing and optimization programs.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• 3+ years of digital marketing experience with deep understanding of web standards and a solid understanding of the relationship between content, visual design, and user experience
• Experience using various web technologies/front end coding, such as HTML, CSS, JavaScript, and WordPress
• Experience working with web technology, application development, and content management systems

Nice To Haves

• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Technical MarTech tooling like Adobe Experience Manager or Gradial knowledge
• Technical attribution and performance tooling like Tableau or Amplitude knowledge

Responsibilities

• Develop, launch and optimize web funnels and landing pages to drive conversion
• Partner with subject matter experts to drive growth through end-to-end campaign optimization, A/B testing and localization
• Generate break-through analytical insights that drive significant conversion improvement, CPA efficiencies and traffic growth
• Design and implement test plans (A/B and multivariate) to understand drivers of response and conversion
• Work closely with product and UX teams to design and develop landing pages
• Identify opportunities for technical and platform improvement, quantify impact and drive tool/platform improvements with product and technical teams
• Partner with SEO, SEM leads to drive growth and develop best in class plans
• Oversee content and design strategy and execution to ensure SEO, funnel, UX and conversion best practices
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed