Web Optimization Lead - US

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2d • $85,000 - $115,000 • Remote

About The Position

Our website is one of the most important growth and revenue channels we have. We’re at a point where the web function needs major evolution — converting more visitors, improving speed, reducing technical debt, and enabling a publishing engine that can scale. You will be the operational driver of that transformation: owning publishing & execution, optimising conversion, and ensuring our web experience is high-performing, stable, and scalable.

Requirements

• You have substantial hands-on experience in web optimisation, publishing workflows, CRO, and technical web fundamentals (site performance, core web vitals).
• You’re comfortable managing the technical publishing process: CMS ownership, release validation, operational reliability, and zero downtime.
• You bring strong data literacy: you can generate hypotheses from data, run experiments, interpret results, and translate actionable insights.
• You have experience collaborating across multiple disciplines: Paid Media, SEO, Brand, Data, Rev Ops, and Product Marketing.
• You thrive in a fast-moving growth / SaaS environment, able to prioritise between short-term wins and long-term platform stability.
• Your communication skills are excellent — you can influence key stakeholders, explain complex web/technical issues in simple terms, and build alignment.

Nice To Haves

• Proven experience in a SaaS or high-growth organisation; experience with personalisation platforms, automation frameworks or advanced web-growth tactics.

Responsibilities

• Partner with our Head of Web Strategy to build a clear, prioritised roadmap for the website — covering conversion rate optimisation (CRO), technical improvements, publishing process enhancements, and site-health initiatives.
• Own hands-on execution of the web roadmap: homepage/pricing optimisation, paid-media landing pages, SEO content publishes, technical SEO remediation, site-architecture improvements, and core web-vitals uplift.
• Manage the CRO experiment programme end-to-end: hypothesis generation, prioritisation, execution (A/B or multivariate tests), result analysis, and roll-out of winning variants.
• Take charge of the publishing workflow: manage CMS, validate site changes, ensure releases are fast, high-quality, and error-free. You’re the operational gatekeeper for the website.
• Champion web performance: monitor and improve key metrics like site speed, stability, core web vitals (e.g., CLS, LCP, FID), bounce/exit rates, time-to-lead, sign-ups, and conversion rates.
• Establish strong feedback loops with SEO, Paid Media, Brand, PMM, Data, and Rev Ops to ensure the site architecture, content, and all channels are aligned and optimised.
• Reduce technical debt and friction: identify current pain points and work cross-functionally to eliminate bottlenecks in publishing, site architecture, and conversion flows.
• Over time, help evolve the web function: contribute to building new capabilities (e.g., personalisation, automation, growth experimentation), and help scale the team and processes as our maturity grows.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees