Web Experience Manager

PandaDoc

About The Position

PandaDoc is looking for a strategic, process-oriented marketer to be our Web Experience Manager. You will be the product owner for our most valuable marketing asset: pandadoc.com. In this role, you will bridge the gap between marketing strategy and technical execution, managing the web roadmap to ensure we are delivering high-impact initiatives that align with our company goals. The ideal candidate is comfortable sitting at the intersection of Marketing and Product Management. You will be strategically consulting with cross-functional stakeholders—from Product Marketing to Design to Engineering—to define what we build and why. You will play a pivotal role in our 2026 strategy, leading the charge on our migration to a modern headless stack (Contentful + Vercel) and driving our campaign and messaging initiatives through the web experience. You will work cross-functionally with Brand, Demand Generation, Product Marketing, Design, and Web Engineering to turn our website into a scalable revenue engine.

Requirements

5+ years of experience in Web Marketing, Product Management, or Digital Operations.
Modern Stack Experience: Deep familiarity with Headless CMS platforms (Contentful preferred) and modern frontend frameworks (React/Next.js/Vercel ecosystem awareness).
Project Management Mastery: Proven ability to manage complex roadmaps using tools like Asana or Jira. Agile/Scrum experience is a plus.
Growth Mindset: Familiarity with CRO methodologies and experimentation. You understand how to interpret test results and collaborate with optimization teams to iterate on the web experience.
Analytical Skills: Comfortable using BI tools (Tableau, Hex, GA4) to report on performance and uncover insights.
You embody our EPIC values: You strive for Excellence in code quality, find Purpose in data-driven results, embrace Innovation by taking bold technical risks, and foster Collaboration across non-technical teams.
You have a Product Mindset: You think in terms of MVPs, iterations, and user value. You are comfortable saying "no" or "not yet" to ensure the team focuses on what matters most.
You are a Technical Translator: You speak the languages of both Marketing (MQLs, funnels, messaging) and Engineering (components, headless CMS, APIs) and can translate between them effortlessly.
You are a Process Architect: You love organizing chaos. You can look at a messy intake process and see a streamlined workflow waiting to happen.
You are Data-Driven: You don’t guess; you look at the data (GA4, Amplitude, Hex) to understand user behavior and validate your hypotheses.

Responsibilities

Manage the Web Roadmap: Own the intake, prioritization, and execution of web initiatives. You will balance "keep the lights on" maintenance with high-impact strategic projects, ensuring resources are allocated to the highest-ROI activities.
Support the Headless Migration Project: Serve as a key contributor and agency point of contact in our transition from WordPress to a modern stack (Contentful + Vercel). You will help define content models, migration workflows, and enablement for the marketing team to ensure a smooth rollout that improves site speed and SEO.
Consult with Stakeholders: Act as a strategic partner to PMM and Campaign leaders. When a stakeholder asks for a landing page, you will consult on the user journey, suggest high-converting templates, and ensure the request connects to our broader "Easy to Use" and "AI Innovation" narratives.
Champion Web Growth: Partner with our CRO Manager and demand gen teams to ensure the web roadmap supports performance goals. You will bring a growth mindset to the table, ensuring that site architecture and new features are designed to convert, while supporting the infrastructure needed for high-velocity experimentation.
Optimize Processes: Build and refine the "marketing operating system" for the web. You will streamline how we use tools like Asana for intake and Jira for development, creating a frictionless flow from idea to launch.
Bridge Design & Dev: Translate marketing requirements into clear technical specs for developers and design briefs for creatives, ensuring that vision matches reality without stalling velocity.

Benefits

Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.

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