Web Developer

PrimeLending•Dallas, TX

About The Position

PrimeLending is seeking a Web Developer to play a key role on the Corporate Marketing team and is responsible for building, enhancing, and maintaining high-quality, responsive web experiences across PrimeLending’s digital ecosystem. This role supports corporate, branch, and loan officer websites, ensuring performance, scalability, brand consistency, and an exceptional user experience. This is an experienced individual contributor role with meaningful ownership and influence. The Web Developer collaborates closely with designers and key stakeholders to implement new features, resolve technical issues, and drive continuous improvement. The role also contributes technical expertise to platform optimization, architectural decisions, and digital roadmap planning.

Requirements

Bachelor’s degree in Computer Science, Engineering, Technology, Information Systems (CIS/MIS), or a related technical field, or equivalent practical experience.
5–7 years of professional experience as a Front-End or Web Developer.
Advanced proficiency in HTML5, CSS, JavaScript, and jQuery, with a strong understanding of how JavaScript and CSS work together to deliver responsive, dynamic user experiences.
Hands-on experience with responsive design principles, mobile-first development, and modern layout and UI best practices.
In-depth understanding of the full web development lifecycle, from design through development and deployment.
Experience working with content management systems (CMS); experience with Crownpeak or other enterprise-level CMS platforms preferred.
Strong knowledge of cross-browser testing, debugging, and optimization across multiple devices and environments.
Familiarity with SEO best practices, technical SEO, website performance optimization, and analytics or diagnostic tools.
Understanding of accessibility standards (WCAG/ADA) and the ability to implement accessible front-end code.
Strong sense of layout aesthetics, usability, and user experience best practices.
Excellent analytical, problem-solving, communication, and multitasking skills.
Proven ability to thrive in a fast-paced environment while managing multiple priorities effectively.

Responsibilities

Develop responsive, user-friendly web pages and components using HTML, CSS, JavaScript, and related front-end technologies.
Maintain, enhance, and optimize PrimeLending’s corporate website, as well as branch and loan officer websites, ensuring performance, scalability, and brand consistency across the full web ecosystem.
Implement layouts, features, and updates based on design mockups, prototypes, and written requirements.
Collaborate with designers and cross-functional stakeholders to translate business needs, user feedback, and design concepts into effective, user-centered web solutions.
Troubleshoot and debug complex technical issues across multiple websites, devices, and environments.
Ensure high-quality visual standards, accessibility compliance, and adherence to brand guidelines across all digital properties.
Monitor site performance and apply SEO best practices, diagnostic tools, and optimization techniques to improve speed, responsiveness, and discoverability.
Translate user and customer feedback into actionable enhancements that support engagement, conversion, and usability goals.
Create and maintain functional requirements, technical documentation, and implementation guides.
Evaluate enhancement requests and recommend scalable solutions aligned with cost, impact, and system compatibility.
Contribute technical expertise to planning discussions, architecture decisions, and digital strategy roadmaps.
Stay current with emerging technologies, tools, and front-end development best practices.
Work independently, manage multiple priorities, and communicate clearly with cross-functional partners.
Work within enterprise platforms and tools, including Crownpeak, Salesforce, and Total Expert.