Web Designer, Enterprise

Anthropic•San Francisco, CA

48d•Hybrid

About The Position

Anthropic is seeking a Web Designer specializing in enterprise and B2B marketing experiences to help bring our web initiatives to life through strategic, conversion-focused digital experiences. In this role, you'll design compelling web experiences that effectively communicate Claude's value to enterprise buyers and business decision-makers across various marketing touchpoints. You'll collaborate with B2B Marketing, Product Marketing, Sales, and the broader Web Design team to translate complex AI capabilities into visually compelling, high-performing web experiences. Your expertise in B2B design patterns, enterprise buyer needs, and conversion optimization will be crucial in creating digital experiences that drive awareness, pipeline, and revenue while maintaining Anthropic's commitment to exceptional craft.

Requirements

Have 10+ years of experience in web design with a strong portfolio demonstrating B2B or enterprise-focused marketing websites and conversion-optimized experiences for complex technology products
Excel at translating technical complexity into clear, persuasive design with proven ability to design for multiple buyer personas and lengthy enterprise sales cycles
Have deep understanding of enterprise decision-making processes and B2B marketing fundamentals, including how design supports pipeline generation, account-based marketing, and sales enablement
Bring exceptional visual design and UX skills with expertise in creating information hierarchies for complex content, designing for credibility and trust, and balancing aesthetics with business objectives
Can independently own major projects and lead cross-functional collaboration with Product Marketing, Enterprise Marketing, Sales, and Content teams, navigating competing priorities and stakeholder feedback with diplomacy and strategic thinking
Have extensive experience with conversion rate optimization and performance-driven design, using analytics, heatmaps, and user testing to iterate and improve enterprise marketing experiences
Understand responsive design principles, accessibility standards, and SEO best practices as they relate to enterprise marketing websites
Take a strategic, business-focused approach to design decisions, balancing creative excellence with practical delivery in a fast-paced, high-growth environment
Can effectively communicate design rationale and influence stakeholders across all levels including marketing leaders, sales teams, and executive stakeholders, articulating how design choices support business objectives

Nice To Haves

HTML/CSS skills or front-end development experience
Background in SaaS, B2B tech or similar industries serving enterprise customers
Experience with design systems and component libraries
Familiarity with content management systems and how content strategy influences design
Track record of measurable impact on conversion rates, pipeline, or other B2B marketing metrics
Experience with localization and designing for international markets
Understanding of enterprise sales processes and how web experiences support different sales motions

Responsibilities

Lead strategic B2B web projects from concept through launch, partnering closely with Product Marketing, Enterprise Marketing, and Sales teams to create experiences that support pipeline generation and enterprise sales motions
Craft compelling visual design and UX strategies that communicate Claude's technical capabilities and business value to enterprise audiences, translating complex AI concepts into accessible, persuasive narratives that resonate with diverse enterprise stakeholders
Design intuitive information architecture for multi-layered enterprise content, considering how different buyer personas navigate and consume information throughout lengthy enterprise sales cycles
Create high-converting enterprise landing pages and campaign experiences that balance storytelling with performance optimization, supporting both inbound demand generation and account-based marketing initiatives targeted specifically at enterprise buyers
Design scalable page templates and content patterns for enterprise marketing needs, working within the established design system to maintain brand consistency while enabling marketing team velocity
Design A/B testing and conversion optimization initiatives, using analytics and user research to make data-informed design decisions that improve enterprise prospect engagement and progression through the funnel
Maintain deep understanding of B2B/SaaS design patterns, enterprise decision-making processes, competitive landscape, and industry best practices to inform strategic design decisions