Web Data Analyst

Southern Talent Specialists-posted 4 days ago

Full-time • Mid Level

Birmingham, AL

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The Web Data Analyst is responsible for analyzing, tracking, and reporting website behavior to enhance our customers’ online experience and measure success for digital initiatives. The Web Data Analyst will provide insight on how to optimize website design, content, campaigns, sales funnels and overall customer experience. This position will work with internal departments and external partners to strategize, define, develop, and deliver website reporting and analysis that provides decision-makers with the information they need to maximize digital strategy efforts.

Analyzing, tracking, and reporting website behavior
Provide insight on how to optimize website design, content, campaigns, sales funnels and overall customer experience
Strategize, define, develop, and deliver website reporting and analysis

Bachelor’s Degree in Marketing, Business, Statistics, Mathematics or related field
5 years of analytics experience in a related field in support of enterprise level projects
Experience understanding and analyzing complex issues, problems and opportunities; interpreting results; and making recommendations as to solutions or new business opportunities
Experience utilizing and implementing enterprise level web analytics solutions such as CoreMetrics, Google Analytics, IBM NetInsight, Adobe SiteCatalyst or WebTrends
Strong interpersonal and communication (written and oral) skills
Experience communicating and delivering complex analytical concepts to stakeholders and upper level management
Proficient understanding of HTML, JavaScript, DOM, SQL and tagging methodologies
Experience building visual reports in Microsoft Office Suite and/or Tableau
Experience building productive team relationships, negotiating and working effectively on cross-functional teams
Experience delivering strong organizational and work planning skills
Experience achieving results and meeting goals
Experience making decisions and recommendations in a fast-paced, and deadline oriented environment

Web analytics certifications or documented participation with the Digital Advertising Alliance (DAA) or other web analytics workgroup preferred
Experience utilizing a tag management system such as Google Tag Manager, Adobe DTM, Ensighten and Tealium preferred
Experience managing relationships with external agency partners/vendors preferred
Experience in pixel setup and management preferred
Experience implementing and monitoring security measures to safeguard data preferred
Proficiency with web analytics tools such as Google Analytics 4 or Adobe Analytics preferred
Experience utilizing SQL to include querying databases (DB2 and/or SQL Server) and extracting data preferred
Training with web usability, voice of customer solutions, A/B and multivariate testing preferred
Knowledge of the products and services offered by Blue Cross and Blue Shield of Alabama for our group, individual and senior markets preferred

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