Web Content Strategist

University of Memphis • Memphis, TN

428d • $52,000 - $56,100

About The Position

The Web Content Strategist at the University of Memphis is responsible for overseeing and maintaining the university's websites, ensuring compliance with web and brand standards. This role involves content development, collaboration with various stakeholders, and the implementation of digital communication strategies to enhance the university's online presence.

Requirements

• Bachelor's degree in a relevant field.
• Minimum of two years in web content development, web design, or related experience.
• Proven experience in digital content creation with strong writing and editing skills for the web.
• Solid knowledge of web content best practices, including accessibility standards, SEO, and UX principles.
• Familiarity with website development tools and techniques, including HTML, CSS, and CMS platforms.
• Strong project management skills with the ability to oversee multiple projects and meet deadlines.
• Experience with digital marketing tools and platforms.

Nice To Haves

• Experience with Modern Campus CMS.
• Knowledge of mass email systems and social media platforms.

Responsibilities

• Oversee and maintain assigned university websites to ensure compliance with web and brand standards.
• Ensure site content is accurate, engaging, and functional, including content development and editing, updating text and images, optimizing HTML and SEO.
• Collaborate with internal and external partners to maintain and improve web presence, and train users on the university's CMS and digital tools.
• Develop and manage web pages and campaign landing pages in alignment with the university's communication strategy.
• Implement digital communication strategies to enhance the university's online presence and explore new technologies for improvement.
• Utilize web analytics tools to monitor site performance and make data-driven recommendations for content and site improvements.
• Perform other duties as assigned.

Benefits

• Health insurance
• Paid holidays
• Professional development opportunities
• Flexible scheduling

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree