Web Content Strategist

National Association of REALTORS • Washington DC, DC

2d • $90,000 - $115,000

About The Position

Reporting to the Director of Web Content Strategy on the Digital Strategy team, the Web Content Strategist is responsible for managing, maintaining, and improving web content while helping to execute the organization’s digital content strategy alongside experienced content and usability experts. The ideal candidate will have expertise in content design, strategy, and taxonomy management. Exceptional verbal and written communication skills are essential for this role. Your primary focus will be content management, not content creation. You’ll serve as the point person for subject matter experts and content creators, efficiently translating communications into a seamless and engaging web experience.

Requirements

• 3+ years of experience managing web content or digital assets within a CMS
• Strong attention to detail and organizational skills
• High level of interpersonal and communication skills to guide discussions and enforce best practices
• Familiarity with web publishing tools and content governance workflows
• Basic understanding of HTML, SEO principles, and web accessibility standards
• Experience collaborating with designers, developers, and stakeholders
• Basic image-editing skills
• Working knowledge of analytics and SEO tools
• Exceptional communication skills—verbal, written, and presentation
• Ability to manage multiple projects and meet deadlines in a fast-paced, dynamic team environment

Nice To Haves

• Experience with Drupal and WordPress
• Familiarity with enterprise-level website management or large-scale content audits
• Working knowledge of analytics and SEO tools (advanced proficiency a plus)
• Bachelor’s degree or equivalent experience in a related field
• Ability to travel up to twice per year

Responsibilities

• Maintain, update, tag, and publish content across NAR’s flagship website and event sites.
• Create visually appealing layouts for web content that align with brand standards.
• Organize site architecture, tags, and metadata to improve search and navigation.
• Contribute to overall site taxonomy management.
• Suggest, evaluate, and assist in prototyping new content layouts and templates.
• Monitor site content for accuracy, outdated information, and broken links; enforce content lifecycles and SEO best practices.
• Transform subpar or lengthy content into clear, compelling, and digestible web content.
• Assist with testing and troubleshooting.
• Develop and refine efficient content publishing workflows, documentation, and approval processes in collaboration with departmental SMEs and content creators.
• Partner with other web content strategists to ensure consistency across teams.
• Use data to track content performance and identify opportunities for improvement.
• Support internal teams by identifying content gaps and providing guidance on content development.
• Ensure all web content meets WCAG accessibility standards and follows SEO best practices.

Benefits

• NAR provides comprehensive benefits including health/dental/vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level