Web Content Specialist

Wounded Warrior Project-posted 2 months ago
Full-time
Jacksonville, FL
501-1,000 employees
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The Wounded Warrior Project (WWP) Web Content Specialist – Digital Marketing is responsible for supporting the maintenance, updating, and optimization of website content using a Content Management System (CMS). The Web Content Specialist coordinates and implements design, development, and content on WWP-owned websites and web portals, ensuring they continuously meet brand standards and create the best user experience. This role ensures consistent branding, usability, and quality of digital content while collaborating with content creators, designers, and developers to meet business objectives.

  • Support and maintain website content and design using standard CMS platforms (e.g., WordPress, Umbraco).
  • Maintain all digital properties to ensure optimal functionality, relevant content, strong performance, and consistency with WWP’s branding, voice, and visual standards.
  • Update existing pages and create new web pages, ensuring consistency in style, tone, and formatting.
  • Perform regular audits to ensure content accuracy and proper functionality, including addressing broken links and accessibility issues.
  • Collaborate with developers to assist with testing and implementing technical upgrades that improve usability, design, content delivery, and overall user experience.
  • Submit and track technical requests for website maintenance and enhancements, including UI improvements, template/layout creation, page additions, and CRM integrations.
  • Work closely with cross-functional teams in marketing, communications, and IT to support campaign execution, including landing page creation and campaign assets in Umbraco, Quorum, and Salesforce Experience Pages.
  • Serve as a liaison between content creators and technical teams to ensure smooth content delivery.
  • Collaborate with data analysts and digital marketing specialists to integrate analytics tools across web properties, ensuring accurate tagging, data transformation, and seamless reporting in analytics platforms.
  • Follow and apply content governance policies and web accessibility standards (e.g., WCAG, ADA).
  • Operate content approval workflows via Monday.com and publish content once approved.
  • Coordinate, track, and support the implementation of SEO recommendations to help optimize web content performance across platforms.
  • Use tools such as Google Analytics to monitor web traffic and user engagement, and provide insights and recommendations based on content performance data.
  • Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
  • Other related duties as assigned.
  • Three years of experience working with Content Management Systems (e.g., Umbraco, Drupal, WordPress, Sitecore).
  • Three years of experience using Google Analytics.
  • Three years of experience with front-end languages and libraries (HTML, CSS, JavaScript, XML, jQuery).
  • One year of experience implementing SEO best practices and accessibility standards.
  • Two years of experience with tech stack evaluations, website redesigns, and project management (e.g., Monday.com).
  • Two years of experience with Google Tag Manager.
  • One year of experience supporting digital campaigns using tools such as Digioh, Quorum, and Salesforce Experience Pages.
  • One year of experience with multiple back-end languages (e.g., C#, Java, Python) and JavaScript frameworks (e.g., Angular, React, Node.js).
  • One year of experience with databases (e.g., MySQL, MongoDB), web servers (e.g., Apache), and UI/UX design.
  • A flexible hybrid work schedule (three days in the office, two days’ work from home).
  • Full medical, dental, and vision coverage for both teammates AND family members.
  • Competitive pay and performance incentives.
  • A fun, mission-focused, and collaborative team environment.
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