Web Channel Manager

MetLife • Cary, NC

247d • $105,200 - $140,100 • Hybrid

About The Position

The MetLife Marketing organization is evolving to enable our Next Frontier strategy. The organization has outlined a new vision - to be a customer-centric and data-driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity. The organization is on a journey to create a high-performing team equipped with modern capabilities. This will require us to change the organization's expectation of marketing and shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth - marketing as an investment with a predictable contribution to enterprise value, 2) efficiency/effectiveness through a data-driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities, and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent. To drive growth at scale, the Web Channel team needs a dynamic, data-driven, web production dynamo to deeply understand our clients and work with internal stakeholders in Agile team environment to build revenue-generating web experiences within brand, legal, compliance and ADA standards.

Requirements

• Exceptional ability to partner with the business and translate asks into scalable digital solutions
• Outstanding communication and interpersonal skills in a collaborative, cross-functional environment
• Excellent project management and time management skills with experience with Agile
• Ability to work independently, stay organized and self-manage tasks
• Attention to detail and a customer-first mindset
• Bachelor's degree or related military experience

Nice To Haves

• 1+ years' AEM authoring experience (AEM certification preferred)
• 1+ years' Adobe experience beyond AEM include Adobe Analytics, Adobe Campaign, Customer Data Platform, Marketo, Adobe Experience Manager (DAM), Adobe Experience Manager Forms, Adobe Target, Adobe Workfront
• Experience working in a global, three-shift environment

Responsibilities

• Deeply understand MetLife's marketing goals and partner closely with internal stakeholders to achieve shared goals
• Define and build revenue-generating web experiences within brand, legal, compliance and ADA standards
• Identify and build web operations and content publishing systems to drive growth for scale
• Author and publish content within Adobe Experience Manager (AEM) on occasion; provide technical guidance and mentoring to authoring team
• Collaborate with Global Design System team to design or tweak AEM components
• Work with business partners to launch country websites, where needed
• Monitor website traffic and performance metrics to identify areas for improvement and make recommendations; diagnose and troubleshoot performance issues
• Run regular site audits for legal, compliance and content value
• Cross-train and keep up-to-date with industry trends, best practices, and emerging technologies
• Manage web channel associates, as needed, and develop their capabilities.

Benefits

• Comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability
• Company-paid life insurance and legal services
• Retirement pension funded entirely by MetLife and 401(k) with employer matching
• Group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance
• Employee Assistance Program (EAP) and digital mental health programs
• Parental leave
• Volunteer time off
• Tuition assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees