Web and Marketing Specialist (29137)

OTTAWA UNIVERSITY•Overland Park, KS

About The Position

Responsible for providing content support to the University website on a University wide basis. Additonally assists marketing and enrollment departments in strategic planning for paid advertisment and through tracking leads and inquiries online for various programs. Reports to the Director of Digital Marketing, regularly interacts with administrators, faculty, and staff, and collaborates extensively with University offices. Position includes the performance of duties which require extensive training and/or knowledge and effective communication skills.

Requirements

BA Degree required.
1-3 years of related professional experience preferably experience in a related field.
Knowledgable in PPC/SEO campaigns and strategy, with the ability to analyze and make recommendations for marketing strategy based on trends and statistics.
Knowledge of website development and management
Experience and knowledge of Salesforce, PPC campaigns, social media advertising
Excellent verbal and written communication skills
Reliability and dependability a must.
Accuracy, organization, and attention to detail with the ability to interpret data.
Self-starter able to work both independently as well as cooperatively
Prolonged periods of sitting.
Must be able to lift 10-20 pounds at times.
As needed for position - up to 10%

Responsibilities

Responsible for actively coordinating assigned marketing projects under the direction of the Director of Digital Marketing.
Assist in the management of Ottawa.edu, maintaining pages for various assigned departments and programs across our multiple campuses (Ottawa, Overland Park, Arizona, Wisconsin)
As assigned, work with outside vendors regarding PPC/SEO campaigns and strategy, by analyzing data and making recommendations for marketing strategy based on trends and statistics.
Ability to work with the marketing, enrollment and community development teams on web-related initiatives and templates.
As assigned, work with programs such as: Salesforce, PPC campaigns, social media advertising to leverage the marketing of university units and programs (academic, student activity, athletic.
As assigned, provides assistance to lead tracking, development and management in collaboration with other marketing and enrollment management staff.
Collaborates with staff across the University (especially in marketing and information technology) on projects related to the University website and web marketing.
Position is responsible for placing a high priority regarding service assuring a "top notch" customer service. When questions or issues arise, position is responsible for assuring resolution is handled in an efficient manner and with a high level of care.
As needed, this position should work with the Director of Digital Marketing and/or related to staff to bring resolution to situation.
Position interfaces with others via telephone, computer, and in person.
Position must maintain effective working relationships and understand the job responsibilities and obligations of those with whom you work.
Must support the work of other staff members and create a sense of “team” within the Unit.
Provide a positive and efficient service and support to all aspects of program support.
Other duties as assigned
Model and encourage collaboration among University departments assuring effective communication and operations.
Understand the University’s policies and, procedures, and exercise good judgment accordingly.
Assure that University and student information is managed in a confidential and ethical manner in accordance with the University’s Code of Conduct and Ethics.
Provide leadership through conduct, attitude, and professionalism.
Represent the University to students, external groups, faculty, and staff in a way that reflects positively on the University.
Be mindful and supportive of the overall Mission of Ottawa University.
Exercise Inclusivity in your daily actions accruing alignment within expectations of the University’s Mission Statement and Statement of Inclusion, Openness, and Community.