Web and Digital Analyst

Wright State University • Dayton, OH

50d

About The Position

The Web and Digital Analyst role is a strategic, insights-driven position within University Communications and Marketing responsible for uncovering patterns in data, translating performance into actionable insights, and influencing marketing strategy through compelling storytelling. This role is a key partner to our creative teams-bringing clarity, focus, and rigor to the performance of our integrated marketing campaigns, including digital, paid media, email, website, and social-providing actionable insights to drive optimization.

Requirements

• Bachelor's degree in marketing, Statistics, Data Science, Economics, or a related field and 5 years of experience in marketing analytics, business intelligence, or performance marketing analytics.
• Expertise in web and campaign analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Microsoft Dynamics, etc.).
• Fluency in Excel and SQL.
• Deep understanding of marketing KPIs across channels (e.g., CTR, CVR, CAC, ROAS, LTV).
• Experience in campaign tracking and UTM strategy.
• Exceptional data storytelling skills-can distill complex data into clear, compelling narratives.
• Strong communication skills with the ability to influence stakeholders at all levels.
• Must be deadline oriented and able to manage multiple projects.

Nice To Haves

• Higher education experience.
• Experience working with media mix modeling, attribution modeling, or predictive analytics.
• Master's degree in marketing, Statistics, Data Science, Economics, or a related field and 3 years of experience in marketing analytics, business intelligence, or performance marketing analytics.

Responsibilities

• Analyze performance across integrated marketing campaigns, including digital, paid media, email, website, and social-providing actionable insights to drive optimization.
• Own campaign reporting frameworks from planning through post-mortem, including goal setting, KPI tracking, and performance dashboards
• Build and maintain dashboards and data visualizations that clearly convey insights to technical and non-technical stakeholders.
• Identify trends, gaps, and opportunities across conversion funnels to improve acquisition, engagement, and ROI.
• Transform complex datasets into clear and compelling narratives that tell the story behind the numbers-enabling better decision-making across teams.
• Collaborate closely with channel owners, brand strategy, third-party vendors, and executive stakeholders to ensure analytics are aligned to strategic goals.
• Help develop testing strategies (A/B, multivariate, holdout) and interpret experiment results to inform future creative and media approaches.
• Serve as a subject matter expert on marketing attribution, campaign tagging, and analytics best practices.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Number of Employees: 1,001-5,000 employees