Web and Digital Analyst

Defense Acquisition • Huntsville, AL

89d • $60,000

About The Position

The Web and Digital Analyst role is a strategic, insights-driven position within University Communications and Marketing responsible for uncovering patterns in data, translating performance into actionable insights, and influencing marketing strategy through compelling storytelling. This role is a key partner to our creative teams—bringing clarity, focus, and rigor to the performance of our integrated marketing campaigns, including digital, paid media, email, website, and social—providing actionable insights to drive optimization.

Requirements

• Master's degree in Marketing, Statistics, Data Science, Economics, or a related field and 3 years of experience in marketing analytics, business intelligence, or performance marketing analytics; OR Bachelor's degree in Marketing, Statistics, Data Science, Economics, or a related field and 5 years of experience in marketing analytics, business intelligence, or performance marketing analytics.
• Expertise in web and campaign analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Microsoft Dynamics, etc.).
• Fluency in Excel and SQL.
• Deep understanding of marketing KPIs across channels (e.g., CTR, CVR, CAC, ROAS, LTV).
• Experience in campaign tracking and UTM strategy.
• Exceptional data storytelling skills—can distill complex data into clear, compelling narratives.
• Strong communication skills with the ability to influence stakeholders at all levels.
• Must be deadline oriented and able to manage multiple projects.

Nice To Haves

• Higher education experience.
• Experience working with media mix modeling, attribution modeling, or predictive analytics.

Responsibilities

• Analyze performance across integrated marketing campaigns, including digital, paid media, email, website, and social—providing actionable insights to drive optimization.
• Own campaign reporting frameworks from planning through post-mortem, including goal setting, KPI tracking, and performance dashboards.
• Build and maintain dashboards and data visualizations that clearly convey insights to technical and non-technical stakeholders.
• Identify trends, gaps, and opportunities across conversion funnels to improve acquisition, engagement, and ROI.
• Transform complex datasets into clear and compelling narratives that tell the story behind the numbers—enabling better decision-making across teams.
• Collaborate closely with channel owners, brand strategy, third-party vendors, and executive stakeholders to ensure analytics are aligned to strategic goals.
• Help develop testing strategies (A/B, multivariate, holdout) and interpret experiment results to inform future creative and media approaches.
• Serve as a subject matter expert on marketing attribution, campaign tagging, and analytics best practices.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Industry: Professional, Scientific, and Technical Services
• Education Level: Master's degree