Web Analytics Team Lead

Roi Revolution Inc•Raleigh, NC

3d•Hybrid

About The Position

Do you thrive on solving complex technical challenges, analyzing data, and leading others to success? Are you an experienced web analytics professional ready to take the next step in your career? Join our Analytics team as a Web Analytics Team Lead, where you’ll combine your passion for web analytics with your ability to inspire and lead a high-performing team of experts. How will you make a difference? As the Web Analytics Team Lead, you will be at the forefront of delivering innovative web analytics solutions while also shaping the growth and effectiveness of our analytics team. Your deep technical expertise will enable you to tackle complex tracking and reporting challenges for our clients, ensuring data accuracy and actionable insights. At the same time, you’ll play a vital role in supporting and mentoring your team members, sharing your knowledge, and fostering a collaborative, growth-minded environment. Through your combined technical contributions and mentorship, you'll help elevate both our client deliverables and our team's capabilities, positioning our analytics team for continued success.

Requirements

Bachelor’s degree or higher in a quantitative or technical field (e.g., Analytics, Computer Science, Data Science, Math, Statistics, Engineering, or related discipline).
5+ years of professional experience in web analytics, digital analytics, or a closely related field.
2+ years of experience directly leading a team.
Advanced proficiency with Google Analytics, Google Tag Manager, and web browser development/debugging tools.
Solid experience with web development or programming languages and debugging tools (e.g., JavaScript, Chrome DevTools, SQL, HTML/CSS, TypeScript, JSON).
Strong problem-solving and critical thinking skills; demonstrated ability to tackle complex technical challenges.
Excellent communication skills, with the ability to convey technical concepts to both technical and non-technical audiences.
Proven ability to work independently and as part of a collaborative team.
A proactive, self-motivated approach and a passion for continuous learning and improvement.
Embodies ROI’s core values and is willing to contribute to a collaborative team environment.

Responsibilities

Lead and mentor a team of Web Analytics Specialists, providing technical guidance, day-to-day support, and professional development.
Design, implement, and test advanced web analytics tracking solutions using Google Analytics, Google Ads, Microsoft Advertising, Meta Business Manager, and related technologies.
Collaborate directly with clients to understand their data collection goals, translate business requirements into technical solutions, and communicate complex analytics concepts in clear, accessible terms.
Oversee and improve tracking installations, ensuring data accuracy, reliability, and scalability.
Troubleshoot complex analytics and tracking issues, assisting team members with challenging projects and ensuring timely resolution of client requests.
Develop, maintain, and enhance reporting pipelines using tools such as Google BigQuery and Looker Studio.
Create and refine internal documentation, training materials, and best practices to support both team members and clients.
Manage a pro-rated portfolio of client relationships, serving as the primary web analytics point of contact, overseeing service delivery, and strategically growing accounts through identification of additional analytics opportunities and value-added services.
Develop and deliver comprehensive training for team members, clients, and cross-functional partners to enhance analytics capabilities, ensure consistent methodology adoption, and build organizational data literacy.
Meet regularly with direct reports using our performance management framework and tools to ensure reports have the opportunity to improve and develop professionally.
Ensure all direct reports are aligned with company goals, vision, culture and core values.
Foster a culture of learning, collaboration, and continuous improvement within the team and across the organization.
Partner with the sales team to scope, present, and sell paid analytics projects and ongoing services, effectively communicating the value of analytics solutions to potential clients.
Stay current with industry trends, new analytics technologies, and emerging best practices, sharing insights with the team.
Perform other duties as assigned.

Benefits

Work-life integration supported by a hybrid work environment and core office hours.
Thoughtfully designed workspace for collaboration, deep work, and downtime.
20 days of PTO with incremental increases as your ROI career progresses.
10 paid holidays.
Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental).
Paid disability and life insurance.
Monthly education bonus.
Training and mentorship programs designed for personal and professional growth.
Team lunches twice per quarter.
Quarterly team builders.
Fully stocked kitchen and catered weekly lunch.
Eco-friendly office with onsite gym and game room.