Web Analytics Specialist

WeVote • Oakland, CA

3d • Remote

About The Position

WeVote is a nonpartisan, volunteer-powered nonprofit civic‑tech organization dedicated to helping voters make informed decisions and participate in democracy more easily. As a Fast Forward nonprofit technology grantee and fully remote organization, WeVote brings together a nationwide team of over 200 passionate part‑time volunteers who build open‑source, mobile‑first tools used by millions of voters.

WeVote has an open volunteer position for a Web Analytics Specialist (Google) (volunteer), for 3+ hours or more per week. You are an experienced professional with a passion for helping America navigate our current political environment. This is an opportunity to work remotely with our active team to help us get ready for multiple upcoming elections. Our ideal volunteer is passionate about politics and excited to use technology to educate voters and increase voter turnout. You’ll also gain valuable technical skills, have opportunities for leadership development, and expand your personal and professional network.

This role requires 1-2 years of hands-on experience with Google Analytics and a deep understanding of web analytics and data interpretation. The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the customer journey.

Requirements

• Bachelor's degree in Marketing, Data Science, Computer Science, or a related field.
• 1-2 years of experience with Google Analytics, including implementation, management, and analysis.
• Proficiency in Google Tag Manager for managing tracking codes and tags.
• Experience with data visualization tools such as Looker, Tableau, or similar.
• Strong understanding of web analytics concepts, including segmentation, funnel analysis, and attribution modeling.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong communication skills to present insights and recommendations to non-technical stakeholders.
• Analytical thinker with a data-driven approach to decision-making.
• Proactive and self-motivated with a strong sense of ownership and accountability.
• Ability to work collaboratively in a team environment.
• Detail-oriented with a commitment to maintaining data integrity and accuracy.
• A willingness to work with and support other volunteers.
• 3+ hours per week during our core team hours M-F 8 a.m. - 6 p.m. PT

Nice To Haves

• Google Analytics certification is preferred
• Familiarity with HTML, JavaScript, SQL, and Looker / Tableau Reports is a plus.

Responsibilities

• Implement and manage Google Analytics tracking across various digital platforms.
• Analyze website traffic and user behavior to identify trends, insights, and opportunities for optimization.
• Create custom reports and dashboards to monitor key performance indicators (KPIs).
• Conduct A/B testing and conversion rate optimization (CRO) to improve website performance.
• Provide actionable recommendations based on data analysis to inform marketing strategies and product development.
• Ensure data accuracy and integrity by performing regular audits and troubleshooting tracking issues.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level