Web Analytics Architect – Adobe & Tag Management

Apple•Cupertino, CA

About The Position

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The Retail Online Analytics team is seeking a Web Analytics Architect with deep expertise in tag management, Adobe Analytics, and Adobe Experience Platform to lead the design and implementation of scalable, privacy-centric measurement solutions across Apple’s web and native app ecosystem. DESCRIPTION This role is ideal for a senior individual contributor who is technically strong, hands-on, and comfortable partnering with engineering, product, privacy, and data science teams. You will define analytics architecture, implement tagging and data layer standards, and ensure high-quality data collection that powers critical business KPIs for Apple.com, the Apple Store app, and future digital initiatives.

Requirements

8 years of digital analytics implementation and architecture experience for large-scale consumer web or commerce platforms
6 years of hands-on Adobe Analytics experience, including complex implementations and operational ownership
Strong expertise in tag management systems, including Adobe Launch and custom tagging frameworks
Proven experience designing enterprise-level data layer architectures for web and mobile applications
Solid experience with Adobe iOS SDK and mobile app analytics implementations
Working knowledge of Adobe Experience Platform (AEP) concepts, data ingestion, and integrations
Excellent understanding of privacy principles, consent frameworks, cookies, and local storage protocols
Advanced proficiency with JavaScript, HTML, CSS, and familiarity with Python or SQL
Experience working with raw clickstream data, data feeds, and analytics validation/debugging tools
Ability to translate business requirements into clear, measurable, and scalable tracking solutions
Strong communication skills with the ability to influence technical and non-technical partners

Nice To Haves

10+ years of digital analytics implementation and architecture experience for large-scale consumer web or commerce platforms
8+ years of hands-on Adobe Analytics experience, including complex implementations and operational ownership
Adobe Analytics certification
Experience with Adobe Target experimentation design and implementation
Exposure to server-side tagging, API-based data collection, or event-based architectures
Familiarity with web performance and UX measurement metrics (Core Web Vitals, funnel analysis)
Experience supporting high-traffic, global consumer web properties

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