Web Analyst

CALSTART

6d • $72,000 - $85,760

About The Position

​​The Web Analyst will play a crucial role in transforming web data into actionable insights that guide business decisions, improve user experience, and optimize online performance to advance the mission of clean transportation. This position will be responsible for measuring and analyzing the performance of our website properties, serving as a key bridge between marketing, web, and program teams to demonstrate the impact of our digital initiatives. A strong understanding of Google Analytics, Google Tag Manager, and data layer management are essential. The Web Analyst will report to the Senior Website Manager and work closely with cross-functional teams to achieve organizational goals. ​

Requirements

• A Bachelor's degree in a quantitative field (e.g., Marketing, Statistics, Computer Science) or equivalent professional experience, and 3+ years of experience in a web analyst or similar role, with a strong focus on data measurement and analysis.
• Demonstrated expertise in Google Analytics (GA4 is a must) and Google Tag Manager (GTM).
• Strong analytical and problem-solving skills, with a natural curiosity to learn and draw meaningful conclusions from data.
• Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders.

Nice To Haves

• Experience in clean transportation technology industry or nonprofits. •Experience with WordPress CMS.
• Understanding of HTML, CSS, and JavaScript for GTM implementation is highly desirable.
• Experience in integrating web data with third-party platforms, such as a CRM (e.g. Salesforce) and/or a data warehouse/lake environment.
• Experience with heat mapping tools (e.g. FullStory, Microsoft Clarity).​

Responsibilities

• ​​Data Collection & Strategy: Serve as the primary subject matter expert for web analytics, advising on best practices for data collection and measurement strategies across all active websites.
• Design, implement, and maintain custom events, variables, and triggers within Google Tag Manager (GTM) to capture granular user interactions (e.g., button clicks, form submissions, video plays).
• Work with the web development team to define and implement a robust data layer that provides clean, consistent data for GTM.
• Define, manage, and enforce standards for UTM campaign codes across all marketing channels to ensure accurate source and campaign attribution.
• Reporting & Analysis: Build and maintain custom reports and dashboards in Google Analytics (GA4) and other reporting tools (e.g., Tableau, Google Looker Studio) to monitor key performance indicators (KPIs) such as traffic, user engagement, conversion rates, and donor behavior.
• Conduct in-depth analysis to identify trends, opportunities, and issues in user behavior and website performance.
• Translate complex data into clear, compelling, and actionable insights for marketing, leadership, and program teams.
• Data Integration & Architecture: Work cross-functionally to ensure a 360-degree view of customer data, including seamless data flow between websites, Salesforce, Tableau, Google Analytics, and other third-party platforms to track offline conversions and full user journeys.
• Stay current with industry trends and changes in web analytics, including updates to GA4, GTM, and privacy regulations (e.g., GDPR, CCPA).​

Benefits

• 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
• Retirement plan with generous company contributions
• FSA for Health and Dependent Care
• 3 weeks of vacation time in the first year of employment
• 11 paid company holidays
• paid sick time
• paid family leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level