VP, Strategist (Healthcare)

Golin•New York, NY

2d•Remote

About The Position

As part of Golin, we are a global public relations agency with a 60+ year history of PR with best-in-class creative that has earned worldwide attention and awards. Representing some of the biggest Fortune 500 brands, we offer a suite of services from content creation and production, diversity equity & inclusion strategy, influencer marketing, corporate strategy, and public affairs to name a few. Our healthcare practice was named the 2023 “Outstanding Agency Practice of the Year” by PRWeek, and we are poised to create the greatest work of our lives moving into 2024. WHO YOU ARE AND WHAT YOU’LL DO: Golin Health is seeking an experienced and curious Healthcare Strategy VP to concept solutions across our impressive portfolio of healthcare and pharma clients. As a strategy VP, you enjoy asking questions, solving problems, unearthing audience insights, and writing compelling creative briefs. You’ll collaborate strongly across the analytics, account, and creative teams to bring big ideas to life. You’ll also have experience building personas across patient, HCP and other audiences as well as orchestrating market research to generate the data you need to understand these stakeholders. You’re able to develop a strong POV using the 4Cs for each client challenge and present that story to both internal teams and clients. You love partnering with creative teams by actively participating in review sessions and presenting ways to make the work stronger. You’re proactive in spotting cultural and category shifts and bringing those insights to our teams and clients. You’re a thinker but also a maker — you’ll create frameworks, slide decks, audience journeys, workshops, and more in service of helping our clients find the right problems to solve and how to solve them. You are able to partner with finance to manage staffing and financials related to strategist work as well as accurately forecast hours and budget. You get excited about new business and have an appetite to grow our client roster through stellar pitch work. You know how to lead internal teams and client calls.

Requirements

Prefer Bachelor’s degree with 10+ years of experience in brand planning or strategy; agency experience preferred
Healthcare experience preferred
Experience finding the right problems to solve, gathering insights, and crafting strategies
Empathy for client stakeholders and their unique experiences
Ability to effectively interview and present to C-suite executives
Strong verbal and written communication and organization skills
Trend identification and supposition of the human factors that account for those trends
Enthusiasm, passion, and curiosity for strategy and planning
Critical thinking and problem-solving skills
Ability to prioritize and be adaptive to change
Strong self-motivation and eagerness to learn
Experience using Microsoft Office

Responsibilities

Concept solutions across our impressive portfolio of healthcare and pharma clients.
Ask questions, solve problems, unearth audience insights, and write compelling creative briefs.
Collaborate strongly across the analytics, account, and creative teams to bring big ideas to life.
Build personas across patient, HCP and other audiences as well as orchestrating market research to generate the data you need to understand these stakeholders.
Develop a strong POV using the 4Cs for each client challenge and present that story to both internal teams and clients.
Partner with creative teams by actively participating in review sessions and presenting ways to make the work stronger.
Spot cultural and category shifts and bringing those insights to our teams and clients.
Create frameworks, slide decks, audience journeys, workshops, and more in service of helping our clients find the right problems to solve and how to solve them.
Partner with finance to manage staffing and financials related to strategist work as well as accurately forecast hours and budget.
Get excited about new business and have an appetite to grow our client roster through stellar pitch work.
Lead internal teams and client calls.