VP, Social Media Analytics

Movers+Shakers • NY

205d • $165,000 - $225,000

About The Position

Movers+Shakers is a new kind of creative agency, built for the era of social & agility. We act as a creative AOR, influencer agency, and production house -- streamlined to drive cultural relevance with Gen Z and Millennials. Brands like e.l.f., Netflix, Tinder, and Amazon rely on Movers+Shakers to win on social and beyond. We’ve gotten our clients over 250 billion views -- from explosive brand campaigns to viral daily content. Fast Company named Movers+Shakers one of the 'Most Innovative Companies' in the world, and Ad Age named us a 'Small Agency of the Year' (three years in a row). Adweek called us 'the best agency in the world at creating campaigns on TikTok.' We're really proud of our work, and we're even more proud of our culture. In their first week, new employees inevitably comment on how positive and supportive our workplace is. A month in, they're noting how little ego there is, and how departments collaborate surprisingly deeply. We are seeking a visionary, builder, and operator to lead and build our Social Media Analytics function from the ground up. As VP of Social Media Analytics, you’ll play a critical leadership role within our agency — shaping how we capture, analyze, and translate social data into business-driving insights for our clients. You’ll sit at the intersection of data, creative, and strategy, with a mandate to make social intelligence a central force in powering our work.

Requirements

• 10+ years of experience in social media analytics, data strategy, or performance measurement, preferably within an agency or consultancy environment.
• Deep expertise across major social media management and analytics platforms (Sprinklr, Sprout, Brandwatch, Talkwalker, NetBase, etc.).
• Fluency with syndicated research tools (e.g., GWI, MRI-Simmons, YouGov).
• Experience developing measurement frameworks that connect content, platform performance, and business outcomes.
• Proven success turning complex data into compelling, actionable narratives for creative, strategy, and executive teams.
• Strong client-facing experience with the ability to translate data into business decisions.
• Exceptional communication, leadership, and stakeholder management skills.
• Entrepreneurial mindset with a strong bias toward action, ownership, and problem solving.
• Comfort operating in both strategic and hands-on roles.

Responsibilities

• Architect and stand up a best-in-class social media analytics function from scratch.
• Identify, onboard, and integrate best-in-class tools and platforms (Sprinklr, Brandwatch, GWI, Talkwalker, Exolyt etc.).
• Develop scalable reporting systems and processes that produce actionable, business-oriented insights.
• Design and deliver ongoing social media performance reporting that moves beyond surface-level metrics into clear, strategic implications.
• Create frameworks for benchmarking, KPI setting, testing, and optimization across platforms.
• Partner with strategy, creative, and media teams to infuse insights into campaign development and ongoing content optimization.
• Serve as a trusted senior advisor to key clients, providing strategic guidance on social media performance, audience behavior, and emerging trends.
• Lead client conversations on measurement strategy, campaign effectiveness, and business impact.
• Proactively identify opportunities for analytics-driven growth across client engagements.
• Champion a data-driven culture across the agency by coaching and educating internal teams on how to leverage social data more effectively.
• Stay ahead of emerging trends, technologies, and methodologies within the social analytics space.
• Build and mentor a high-performing analytics team as the capability scales.
• Represent the agency in industry forums, conferences, and panels as a thought leader in social analytics and measurement.

Benefits

• REMOTE-FIRST CULTURE
• All employees can have an All-Access WeWork Pass to collaborate with teammates in your area or to simply change up your working environment.
• Strong & tight-knit culture with opportunities for zoom coffees and in-person hangouts.
• Competitive salaries with a focus on pay equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior