VP Product Marketing & Marketing Strategy

Sweed

103d

About The Position

We're Sweed – a product-driven software startup operating an all-in-one cannabis retail platform. We are looking for a strategic VP of Product Marketing & Market Strategy to connect what we build, why it matters, and how we win in the market - ensuring every feature and campaign drives measurable growth. At Sweed, we’re reimagining how cannabis retailers operate. Our enterprise-grade platform combines POS, eCommerce, Marketing, Analytics and Inventory Management into a single, seamless solution—eliminating the need for multiple third-party tools. We believe in simplicity, efficiency, and innovation. That’s why we build for scalability and performance, making life easier for cannabis retailers while driving real business growth. At Sweed, we believe in the medicinal potential of cannabis. It has been shown to help with chronic pain, anxiety, depression, and many other conditions. Despite the lingering stigma, we see cannabis as a powerful tool for improving lives. The industry is evolving rapidly, and we’re here to drive that transformation—making cannabis retail more efficient, accessible, and customer-friendly. We’ve been on the market for 7 years, continuously growing and refining our product. Our focus is on earning customer trust, which means constantly improving our delivery processes and rolling out new features. At the same time, we navigate the complex legal landscape of the cannabis industry, ensuring our platform remains compliant and future-proof.

Requirements

• Proven experience in senior product marketing, GTM strategy, or related leadership roles
• Ability to translate product features into clear commercial outcomes (revenue, efficiency, compliance)
• Strong skills in narrative development, positioning, and messaging architecture
• Track record of leading cross-functional launches and driving measurable adoption
• Expertise in sales and customer success enablement (ROI tools, playbooks, training)
• Comfortable with market research, competitive analysis, and turning insights into action
• Confident communicator and evangelist, able to represent the company externally
• Coaching mindset — capable of mentoring marketers and scaling a team

Responsibilities

• Partner with Product, Design, and Engineering to shape the roadmap with customer and market insights
• Own Sweed’s positioning and narrative, grounded in our Revenue Optimization Flywheel and Six Strategic Pillars, ensuring consistency across web, sales, events, and media
• Lead go-to-market for all launches, from strategy and messaging to internal enablement and adoption
• Ensure every new feature has a clear 'why now', a strong value proposition, and full readiness to drive adoption
• Build and deliver sales & CS enablement tools — battlecards, ROI calculators, and feature playbooks
• Drive adoption and retention with lifecycle marketing, onboarding flows, and in-app communications
• Run win/loss interviews and competitive intelligence, turning insights into strategy and sharing them across teams
• Represent Sweed in the market through thought leadership, events, and category storytelling
• Mentor and grow the marketing team into a high-performing GTM engine

Benefits

• Competitive base + variable structure tied to regional door and ARR targets
• Remote-first flexibility and company-sponsored travel
• Health, dental, vision, life, and short term disability insurance
• Generous PTO, holidays, and remote-first flexibility

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 101-250 employees