VP, Product Marketing Manager

Perion Network Ltd•Chicago, IL

About The Position

Perion is hiring a VP, of Product Marketing, located in EST or CST time zones to own how the world understands and buys our advertising technology. This is not a support function—it’s a revenue-driving, strategy-shaping leadership role at the center of how Perion grows. You’ll lead three teams—Demand PMM, Supply & Partnership PMM, and Solutions Marketing—and be accountable for the full product marketing surface area: positioning, go-to-market execution, sales enablement, competitive intelligence, pricing strategy, and customer advocacy. Your work will directly influence pipeline, win rates, and how Perion shows up in the market globally. The ideal candidate moves fluently between crafting a board-ready narrative and coaching a rep through a deal. You combine strategic rigor with creative instinct, and you’re energized by the complexity of a multi-product, multi-audience, global adtech business.

Requirements

12+ years in product marketing with 5+ years leading PMM teams, ideally in adtech or martech
Deep fluency in the digital advertising ecosystem—programmatic, CTV, DOOH, retail media, audience targeting, measurement, and privacy-first solutions.
Proven track record of building positioning, GTM strategies, and enablement programs that measurably moved pipeline, win rates, and revenue.
Experience with pricing and packaging strategy in a multi-product, multi-audience environment.
Strong competitive intelligence instincts—you’ve built CI programs, not just consumed reports.
Exceptional storytelling and executive communication skills; comfortable with C-suite, customers, and large audiences.
Experience managing global, distributed teams and adapting marketing programs for regional markets.
Fluency with modern PMM tooling and AI-powered workflows for content creation, competitive monitoring, and market analysis.

Nice To Haves

Experience marketing AI/ML-powered advertising products
Background spanning both buy-side (DSP, agency) and sell-side (SSP, publisher) adtech dynamics.
Familiarity with product-led growth motions alongside traditional enterprise and channel sales.
MBA or advanced degree in marketing, business, or a related field.

Responsibilities

Define and continuously sharpen positioning and competitive differentiation across Perion’s portfolio—ensuring every product has a clear, compelling story that resonates with its target buyer.
Develop audience-specific value propositions for advertisers, agencies, publishers, and enterprise brands—localized for key global markets (Americas, EMEA, APAC).
Own the master narrative—from website and pitch decks to keynotes, analyst briefings, and investor materials.
Lead end-to-end GTM for product launches, feature releases, packaging changes, and market expansions—coordinating Product, Sales, Demand Gen, Comms, and regional teams into a single motion.
Build repeatable launch frameworks that scale across products and geographies, with clear success metrics at each stage.
Identify and size new market opportunities in partnership with C-suite leadership; build the business cases and GTM plans to pursue them.
Partner with Product and Finance to develop and optimize pricing and packaging strategies that maximize value capture and competitive positioning.
Conduct pricing research, A/B testing, and competitive benchmarking to ensure Perion’s commercial models keep pace with market evolution.
Build and maintain a modern enablement system: battlecards, objection handlers, ROI calculators, demo scripts, proof points, and segment-specific talk tracks—for both demand-side and supply-side sales motions.
Run structured win/loss analysis and feed insights back into messaging, product development, and competitive strategy.
Partner with global Sales leadership to ensure PMM output directly accelerates deal velocity and win rates.
Build a continuous competitive intelligence engine—tracking competitor positioning, product moves, pricing changes, and emerging ad formats across global markets.
Leverage AI-powered tools and data workflows to automate signal detection and deliver real-time competitive insights to the field.
Serve as the company’s go-to authority on adtech market dynamics, buyer behavior trends, and where the industry is heading.
Build a scalable customer marketing engine: case studies, testimonials, reference programs, advisory boards, and co-marketing opportunities.
Champion the voice of the customer to inform product roadmap priorities and marketing investments.
Lead, mentor, and scale a global PMM organization across three teams—building a culture of strategic rigor, creative ambition, and cross-functional partnership.
Define and own KPIs that tie product marketing directly to business outcomes: pipeline influenced, win rate improvement, deal velocity, competitive displacement, and market share.
Foster a test-and-learn culture—A/B test messaging, iterate on positioning, and let data settle debates.