VP - Product and Brand Strategy, Global Markets

Rich Products Corporation • Buffalo, NY

92d • $170,195 - $283,659

About The Position

We are seeking a visionary and commercially astute leader to serve as Vice President, Product and Brand Strategy for our global food business. This role will be instrumental in shaping and scaling product and brand strategy capabilities across our regional business units, driving innovation, consumer relevance, and category growth. The ideal candidate will bring deep expertise in food portfolio lifecycle management, brand building, category strategy, and customer segmentation, with a proven track record of leading product P&Ls and launching successful food innovations across diverse markets.

Requirements

• 15+ years of experience in product and brand strategy within the food industry, preferably in a global organization.
• Expertise in brand category management including category P&Ls, development of innovation pipelines, and brand positioning across complex portfolios.
• Deep expertise in customer segmentation, market and competitive insights to direct product and brand positioning.
• Strong influencing and stakeholder management skills across cultures and functions.
• Proven success in developing capabilities and coaching teams in decentralized environments.
• Bachelor’s degree in marketing or related field required; MBA required.
• Travel ~30% internationally.

Responsibilities

• Develop and deploy global frameworks, tools, and methodologies for product and brand strategy tailored to the food industry and the channels in which we operate.
• Partner with Business Unit-level marketing teams to build local capabilities in category and brand management, portfolio optimization, brand positioning, and customer segmentation.
• Lead training, coaching, and strategic guidance to elevate marketing excellence across regions.
• Partner with Business Unit-marketing teams to develop product roadmaps that reflect emerging food trends, consumer needs, and innovation opportunities.
• Drive category management strategies to optimize assortment, pricing, and positioning across categories.
• Ensure alignment of product strategies with sustainability, health & wellness, and regulatory standards.
• Support Business Unit teams in managing product P&L's, optimizing profitability, and identifying growth opportunities across the food portfolio.
• Support Business Unit teams in lifecycle management strategies to maximize value from core and innovation platforms.
• Own global brand architecture and positioning, ensuring consistency while enabling local relevance.
• Guide Business Unit teams in building strong, differentiated food brands that resonate with target consumers and drive loyalty.
• Champion the use of consumer insights, behavioral data, and market intelligence to inform product and brand decisions.
• Embed segmentation strategies that reflect regional dietary preferences, cultural nuances, and consumption occasions.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: Master's degree