VP, Pricing & Yield Analytics

Hearst • New York, NY

291d • $230,000 - $260,000

About The Position

The VP of Pricing & Yield Analytics will be responsible for building the analytical practice for the advertising business, with the goal of providing insights that drive revenue and measurable outcomes for our advertisers. This role requires a strategic thinker with a strong background in analyzing digital advertising pricing, inventory, and building media packages. The ideal candidate will have a proven track record of synthesizing technology and data to drive outcomes. In this role, you will work on sophisticated problems, inform leaders on critical decisions and have exposure to senior-level decision-making, crafting relationships with people across the company. We are looking for demonstrated success in strategy development, business analysis, project management and problem solving.

Requirements

• 12+ years digital experience with a background in sales planning, account management and yield/pricing at a media company or publishers.
• 8+ years of managing a team, including managing experienced managers.
• Deep understanding of the digital ecosystem and publisher advertising technologies from CRM to ad delivery.
• Strong presence, executive communication and consensus building capabilities.
• Demonstrated ability to thrive in an unstructured, collaborative environment.
• Strong analytics, framing, problem-solving and demonstrated success in analytics and strategy development.
• Deep understanding of social platforms and publisher solutions.
• Great analytical skills and ability to build analyses or models to support a business case.
• Strong data analytics skills (SQL, Tableau) and experience working with large data sets.
• Proven ability to be successful in a complex, fast-paced environment.
• Organized, detail-oriented and strategically focused.

Responsibilities

• Lead a multi-disciplinary team of experts that manage pricing and inventory across the Hearst Magazines portfolio.
• Use data to build ongoing analyses to track revenue performance and medium to long range areas of opportunity.
• Be responsible for monitoring key metrics to drive accountability, surfacing risks and opportunities to senior leadership.
• Focus on driving step-change revenue growth around go-to-market, product, and client experience.
• Work cross-functionally to support strategic and operational decisions and execution as needed.
• Oversee our Digital Pricing & Yield practice; charting the path for how we build plans, set our rate cards, analyze our business, monitor inventory, and provide the right frameworks for negotiations with our client and agency partners.
• Partner closely with leaders in Programmatic and Performance Media to evaluate ongoing data related to industry and marketplace trends.
• Use the combined superpower of deeply understanding of our ad products/workflow and the underlying data to drive sales performance, monetization and insights for Hearst Magazine's advertising business.
• Survey and understand the internal data availability and landscape at Hearst Magazines, identifying requirements to build better reporting and analysis capabilities with partners in Product/Design/Engineering and Business Intelligence.
• Work to design a department-wide understanding of revenue ‘source of truth.'

Benefits

• Equal employment opportunities to all employees and applicants for employment.
• Prohibits discrimination and harassment of any type.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Publishing Industries