VP, Political & Advocacy

Univision•Washington, DC

3d•Onsite

About The Position

To better serve our customers in the rapidly changing political advertising environment, the TelevisaUnivision Political and Advocacy team has embarked on an ambitious and exciting mission to position ourselves as an integral resource to political advertisers, marketers, and agency partners by connecting them with Hispanic voters. The Vice President of Political and Advocacy Sales will spearhead TelevisaUnivision’s political advertising outreach across broadcast, streaming, and digital platforms. The role is responsible for positioning the company as the premier media partner for reaching U.S. Hispanic voters and driving revenue by leveraging political experience to develop new business with campaigns, party committees, PACs, and advocacy groups. The VP will collaborate with internal teams to deliver integrated advertising solutions that align with the evolving landscape. This role requires a strategic thinker, effective collaborator, and individual contributor with impeccable sales and management skills and a history of driving results. Executive presence, political acumen, proven sales and management success in the ad industry with strong organizational navigation agility are essential requirements.

Requirements

Minimum of 8 years media, political, agency or related experience; experience working in a client-facing role within a media company or advertising agency with exposure to sales, marketing, and digital
Deep understanding of the political advertising landscape
Established relationships with campaigns and PACs; political campaign experience preferred
Command of all aspects of a political sales operation (compliance, pricing, traffic, credit & collections)
Exceptional written, verbal, and presentation skills and the ability to translate ideas into clear, high-impact communications; comfort presenting to a client is a must
Time management skills and ability to lead, execute, and meet deadlines in a fast-paced environment
Broadcast & digital (streaming) sales experience
Proven history of meeting sales goals and driving YOY growth, with a track record of closing new business
Strong negotiation skills
Adaptability and comfort working in a rapidly changing environment and ease serving in a player/coach role, especially in the company’s current fast-paced phase of development
Creative thinking and ability to align client needs with sophisticated digital and integrated opportunities
Success in initiating and engaging executive-level contact with local, regional and national marketers and their ad agencies, with capacity to work across job titles, from media buyer to the C-Level
Strong data background (audience segmentation)
Knowledge of media buying workflows for linear, streaming & digital
Understanding of key industry data tools
Market-level and regional knowledge of clients, agencies, prospects, and competitive offerings
Ability to travel regularly to attend client meetings, conferences, seminars and industry events
Time flexibility required to interact with people in different geographical locations
Employment/education will be verified
Applicants must be currently authorized to work in the United States on a fulltime basis
Must be willing to travel and work from our offices in the SW and Mid-Atlantic Region: Dallas, Phoenix, California, Raleigh, DC

Responsibilities

Lead political outreach efforts at national, state, and local level
Prospect, build, and maintain relationships with political campaigns and their advisors, PACs, and interest groups
Position TelevisaUnivision as the undisputed leader in reaching the US Hispanic segment
Continuously identify and capitalize on new opportunities in the political landscape that reflect ad spending trends
Manage fiscal year account/business planning and deliver regular sales forecasts, working with sales leadership to create and exceed quarterly goals
Successfully develop, negotiate, and implement custom advertising solutions
Effectively manage inventory (dynamic pricing)
Raise TelevisaUnivision’s presence in political & other relevant forums through relevant messaging and positioning among party committees and interest groups
Maintain accurate records and provide regular progress reports
Establish and monitor key pacing metrics to ensure performance goals are achieved; develop and execute performance improvement plans as needed to meet and exceed goals across all teams
Align sales management efforts, including account mapping and presentations, with company-wide initiatives, annual planning, key tentpoles and areas of growth and strength for TelevisaUnivision