VP, Performance

IPG Mediabrands•Los Angeles, CA

17h

About The Position

We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key player in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

Requirements

Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)
Expert ability to assess and rank issues and tasks in order of importance for taking action
Owns full IPG relationships for clients across all lines of business. Serves as the first point of escalation in client issues
Expert knowledge of technology or measurement ad tech solutions, including platforms
Expertise in Data Analysis
Successful collaborator with the ability to create healthy collaborative environments
Expertise in Project and Account Management
Expert communicator – concise and clear communication in all forms; emails, presentations, reports, etc.
Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
Experience managing existing business relationships, partnerships, and alliances internally and externally

Nice To Haves

Applies a solid foundation to varying situations
Applies advanced knowledge and perceives deviations from the normal pattern

Responsibilities

Serves as business operations supervisor overseeing pods of campaign managers and/or addressable strategists; oversees staffing and team structure and allocation of resources, across all IPG accounts; builds and maintains relationships with executives at clients; serves as the second point of escalation in client issues
Responsible for overall addressable capabilities across multiple teams/ accounts, including training and development of internal teams; negotiates with vendors to ensure best pricing and terms
Provides thought leadership to region; collaborates with leadership team to further departmental evolution (e.g. standards, process, pitch material, partnerships, etc.); advises and serves as point of escalation for all regional clients
Develops and shares best practices for deliverables; presents at new business pitches, client briefings and meetings
Responsible for the identification and development of long-term solutions for clients across the addressable spectrum
Has accountability for the business strategy, performance, and results of a sub-function in a market, region, or hub and manages a moderately sized team
Develops and executes the thought leadership and strategy for their area
Responsible for people management duties including compensation recommendations, hiring/firing, performance appraisals, coaching and development
Influences the allocation of resources across the sub function
Decisions are guided by overall business P&L and goals