VP, Performance Marketing

Renuity•Charlotte, NC

About The Position

The Vice President of Performance Marketing is a strategic leadership role responsible for the end-to-end execution and optimization of our omnichannel growth engine. Overseeing SEO, Paid Search, Paid Social, Programmatic, Shared/Direct Mail, Affiliate, and CRO, this individual will drive high-volume lead generation while maintaining strict efficiency targets to drive profitable growth. The ideal candidate is a data-obsessed leader who can balance digital innovation with traditional offline media to maximize revenue and scale the brand’s market presence.

Requirements

A builder’s mindset and excitement to scale an in-house performance engine in a high growth and fast-paced environment
8-10+ years of experience in performance marketing, growth, or demand generation
Proven track record owning large performance budgets and driving measurable revenue growth
Technical Proficiency: Deep understanding of Google Ads, Meta Ads Manager, programmatic DSPs, and SEO tools.
Experience leading multi-channel performance marketing programs in B2C, marketplace, or home services environments
Analytical Mindset: Expert-level ability to translate complex data into clear, executive-level narratives.
Strong people leader with experience building and developing high performing teams
Deep fluency in paid media channels, experimentation frameworks, and performance analytics
Data driven decision making with comfort translating insights into action
Experience partnering cross functionally with Sales, Brand, Creative, and Product
Comfort operating in fast-paced, evolving organizations with ambitious growth goals

Responsibilities

Omnichannel Strategy: Develop and execute a holistic performance marketing roadmap across digital (Search, Social, Native, Programmatic) and offline (Direct Mail, Shared Mail) channels.
Organic Growth (SEO): Oversee technical SEO and content strategies to drive sustainable, long-term organic lead volume.
Affiliate & Partnership Management: Scale the affiliate portfolio by onboarding new partners, negotiating commission structures, and managing performance incentives.
Direct & Shared Mail: Manage the lifecycle of physical mail campaigns, from list segmentation and creative testing to attribution analysis.
Budget & Spend Management: Optimize $50M+ spend allocation to meet aggressive Marketing Cost % of Sales and ROI targets.
Conversion Rate Optimization (CRO): Lead the strategy for landing page testing and website funnel optimization to improve lead-to-sale conversion rates.
Data & Analytics: Monitor and report on key performance metrics (CPL, Lead-to-Sale, Marketing Cost % of Sales) to the executive team, providing actionable insights for pivot-points.
Cross-Functional Collaboration: Partner with Brand, Mar-Tech, Accounting, Call Center and Sales teams to ensure lead quality and seamless tracking across the tech stack. Participate as the key marketing stakeholder in enterprise-wide projects as required.
Team Leadership: Lead and mentor "The Hive" (in-house marketing team), fostering a culture of high performance, rapid testing, and professional growth.
Vendor & Agency Management: Act as the primary point of contact for external agencies and partners to ensure peak performance and accountability.
Brand Integration & Migration: Partner with the Brand Team to lead the performance marketing transition for divisional rebranding, ensuring zero loss in organic equity (SEO) and maintaining lead-flow stability across all paid channels during brand identity shifts.
Greenfield Market Expansion: Develop and execute comprehensive "Go-to-Market" playbooks for greenfield territories, utilizing a mix of marketing tactics to establishimmediate market presence and scale lead volume from zero.
Reporting & Communication: Report out performance marketing results and strategy to CMO, Executive Leadership Team, divisional P&L leaders and the Board of Directors, as necessary.