VP, Performance Marketing
About The Position
The Vice President, Performance Marketing has ultimate accountability for leading a multi-disciplinary team inclusive of a client portfolio comprised of key performance marketing initiatives. The ideal candidate will be accountable for leading a performance team responsible for programmatic, social, and YouTube/paid search efforts. The VP will have full responsibility for the team, capability, practices and client portfolio within that unit, including client relationships and satisfaction, practices and processes, and business development support. This individual will also be responsible for driving an integrated and seamless performance solution that supports their initiatives and positioning. This includes developing relationships with senior brand executives and the promotion of integrated client teams. The ideal candidate should have a proven track record of success in complex business models and a strong understanding of a matrix organization. This individual must exhibit executive-level knowledge across business development, client management, team building/management, and operations. The VP, Performance Marketing will help to drive the overall Horizon strategy and practice within Horizon, and work to shape the future success of the organization. From this base, they will act as a senior steward of Horizon’s business, supporting culture, talent, and serving as a thought leader both within the company, as well as externally.
Requirements
- Bachelor’s degree required.
- Experience working within the digital space; experience specifically in digital media, marketing, or strategy.
- 10-15 years of experience.
- Client and/or agency experience required.
- Proven success in delivering clear, strategic presentations to marketing executives and managing engagements.
Responsibilities
- Brand Integration and Support – 20%
- Accountable for delivering best in class end to end performance solutions that reflect the market positioning and culture of Horizon
- Develop and implement integration strategies to promote the integration of the embedded Horizon Performance Unit across strategy, planning, analytics and activation with the larger brand
- Drive growth through capturing untapped organic performance opportunities within brand
- Maintain market leading capability and best in class talent by promoting the Horizon performance culture and mindset by leveraging Horizon network resources and expertise
- Account Management – 10%
- Ultimate accountability over a client portfolio, driving client satisfaction, performance and engagement expansion
- Continuous delivery of flawless execution, maintaining a strategic perspective to serve client needs and drive client results
- Client Leadership – 10%
- Serve as the executive steward across the book of business, building executive-level relationships
- Maintain a strong understanding of marketplace conditions relevant to the client and use that knowledge for ongoing communications
- Practice Development – 20%
- Ensure continuous implementation and advancement of practices, processes and tools that drive operational excellence and innovation across performance capabilities
- Identify and develop product adjacencies to grow the business and expand relationships
- Team Leadership & Development – 20%
- Drive a culture based on teamwork, collaboration with accountability, and intellectual curiosity
- Manage and coach team members working to drive client business objectives and the strategic vision of Horizon’s Performance Media practice
- Ensure adoption of strategic management through example setting, positive reinforcement, and behavioral correction
- Own the hiring, training and mentoring of talent within the practice
- Conduct performance reviews and career path plans for direct reports
- New Business – 20%
- Serve as executive business lead in appropriate business development opportunities in conjunction with the assigned pitch team; garner support from within
- Identify key contributors from within the practice to participate in new business preparation
- Continually support prospecting through personal and professional network
Benefits
- We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
