VP of Sales and Strategic Partnerships (Healthcare B2B2C)

RVO Health

15d•Remote

About The Position

We are seeking a dynamic and highly experienced Vice President of Sales and Strategic Partnerships to lead our expansion into the Online Pharmacy and Care industry. This tenured executive will bring deep knowledge of the healthcare and/or pharmacy industry, particularly within a B2B2C environment, along with extensive experience in digital health, patient services, and technology-enabled solutions. The ideal candidate will have a proven track record of driving revenue growth through both strategic partnerships and hands-on sales execution. The VP of Sales and Strategic Partnerships will be instrumental in building, owning, and scaling the end-to-end sales function, including direct responsibility for lead generation, opportunity qualification, sales cycle management, deal structuring and negotiation, and pipeline forecasting. This leader will establish and grow a robust sales pipeline and execute growth plans by leveraging partnerships, marketing initiatives, industry events, and thought leadership to deliver innovative, direct-to-patient digital health solutions to pharmaceutical clients. Additionally, this role will oversee pipeline performance, revenue targets, and go-to-market execution, ensuring alignment across sales, marketing, product, and delivery teams. Experience selling to health plans, health systems, and large pharmaceutical organizations is highly desirable, as is the ability to navigate complex, multi-stakeholder sales cycles and close high-value enterprise deals.

Requirements

Experience: 10+ years of experience working as a successful sales executive within the Healthcare or related industry, with a strong focus and proven track record on business development, partnership management, and strategic growth.
Industry Relationships: Extensive network of senior-level contacts within the commercial space of major pharmaceutical companies, health plans, digital health, and/or large B2B pharmacy / digital care clients with demonstrated success in leveraging these relationships for business growth.
Industry Knowledge: Deep understanding of digital health solutions, patient services, and technology solution providers, with the ability to navigate complex industry dynamics.
Sales Expertise: Demonstrated success owning and managing complex, enterprise sales cycles—from prospecting and lead generation through close—while building and forecasting a high-value sales pipeline.
Negotiation and Contracting: Demonstrated experience negotiating large scale deals, and working with legal team to deliver terms sheets, statements of work, and master services agreements.
Commercial & Pricing Acumen:Hands-on experience designing and pricing complex commercial models, including value-based, fixed-fee, threshold-based, and time-and-materials arrangements.
Strategic & Analytical Thinking : Exceptional strategic thinking, analytical skills, and problem-solving capabilities.
Communication & Executive Presence: Excellent communication, storytelling and presentation skills, with the ability to articulate complex solutions and engage stakeholders at all levels.

Nice To Haves

Consulting Mindset: Consulting experience is preferred, with the ability to develop customized patient solutions that meet client needs and drive long-term partnerships.
Thought Leadership: Demonstrated ability to develop and promote thought leadership through research, industry engagement, speaking opportunities, and published insights.

Responsibilities

Strategic Leadership: Develop and execute comprehensive sales and business development strategies aligned with company objectives, with direct accountability for revenue growth, pipeline health, and market expansion within the online care and pharmacy industry.
End-to-End Sales Ownership: Own the full sales lifecycle, including lead generation, opportunity qualification, sales cycle management, deal structuring, negotiation, and close. Build and maintain a strong, predictable pipeline and forecast revenue with accuracy.
Relationship Management: Leverage and expand established industry relationships to secure new business opportunities, enterprise partnerships, and long-term client engagements across pharmaceutical, health plan, and health system stakeholders.
Market & Opportunity Analysis: Conduct ongoing market and competitive analysis to identify growth opportunities across digital health solutions, patient services, and technology-enabled care models, translating insights into actionable go-to-market strategies.
Partnership Development: Establish and scale strategic alliances with industry leaders, digital health innovators, and technology solution providers to enhance offerings, accelerate growth, and expand market reach.
Consultative & Enterprise Selling: Lead complex, consultative sales engagements by translating client needs into tailored, value-driven solutions that demonstrate clear clinical, operational, and commercial impact
Performance Metrics: Define, track, and optimize key sales and business development performance metrics, including pipeline velocity, conversion rates, deal size, and revenue attainment, while continuously improving sales effectiveness.