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The primary purpose of the Vice President of Sales and Marketing is to oversee the overall sales, marketing, advertising, and public relations strategies for Pinnacle Living. The goal of this position will be to develop and implement strategic marketing and sales plans that support the mission and vision of Pinnacle Living, which includes achieving and maintaining high community occupancy, utilization of services, brand recognition, and continual growth for the organization. The position will be responsible for all digital and traditional marketing for Pinnacle Living, including lead-generating activities for the Pinnacle Living portfolio of senior living communities and business segments.