VP of On-Premise Sales

Cirrus Systems, Inc. • Dallas, TX

3d

About The Position

The VP of On-Premise Sales owns the sign industry revenue engine at Cirrus. This role is responsible for building, scaling, and optimizing a world-class go-to-market organization across our sign company partnerships.
This is a rare opportunity to build. You will step into a business with real momentum, minimal competitive pressure, and a massive, under-penetrated market—and design the go-to-market engine that takes it to the next order of magnitude. Your mandate is to architect the systems, teams, and operating discipline required to scale revenue 10x, while bringing sales and marketing together into a single, cohesive growth organization.
You will unlock leverage across channels, establish a repeatable and predictable revenue model, and help define Cirrus as the category leader in on-premise marketing for brick-and-mortar businesses. This role owns the growth narrative of the company, with clear responsibility for pipeline quality, reseller network expansion, and the consistency of execution that turns ambition into durable results.

Requirements

• 10+ years of progressive experience building and scaling revenue organizations in channel sales, SaaS or SaaS-led HaaS businesses.
• Proven track record taking a product from early revenue to 10x–100x scale, not just managing at steady state.
• Deep fluency in GTM mechanics: funnel design, forecasting, comp architecture, pricing, retention, and expansion.
• Career progression within a sales-led organization, including direct leadership of Sales Managers and frontline teams across new business, account management, customer success, and post-sale revenue growth functions (e.g., renewals, upsell, cross-sell, and inside-led expansion).
• Experience owning both Sales and Marketing with direct accountability for results.
• Proven ability to test, iterate, and launch pricing and monetization models, using data and customer feedback to drive continuous improvement.
• Strong operator mindset: disciplined, data-driven, and intolerant of sloppy execution.
• Ability to intelligently integrate channel strategies without allowing them to dilute SaaS velocity or focus.
• Builder of high-performance teams, with an A-player bar, high accountability, and an underdog, win-through-execution ethos.
• High intellectual horsepower, relentless work ethic, and a bias toward action and ownership.
• Bachelor’s degree required; MBA or equivalent experience preferred.

Responsibilities

• Build upon and scale a strong reseller network, defining clear ICPs, segmentation, pricing and packaging, funnel architecture, and sales motions that compound as the business grows.
• Build, lead, and develop high-performing sales teams across channel and partner motions—establishing clear quotas, incentive structures, coaching standards, and accountability that consistently translate effort into results.
• Own marketing outcomes end-to-end, ensuring demand generation, performance marketing, lifecycle, and product marketing are tightly aligned to pipeline creation and revenue targets—not vanity metrics.
• Establish operating excellence through disciplined forecasting, rigorous pipeline management, cohort and conversion analysis, CAC/LTV optimization, and forward-looking capacity planning.
• Architect and activate cross-channel leverage by: Converting sign-channel relationships into scalable demand sources Partner with our SaaS motion to recruit, enable, and monetize installer and service partners Creating reinforcing feedback loops where each channel accelerates the others
• Define and execute a single, coherent go-to-market strategy that unifies the organization while intelligently accounting for different buyer personas, sales cycles, and economic profiles across channels.
• Partner closely with Product, Finance, and Operations to align roadmap priorities, unit economics, and growth investments—ensuring scale is both fast and durable.
• Act as the executive owner of revenue alongside the CEO and Board, bringing clarity, data, and decisive recommendations during critical growth and investment decisions.
• Continuously assess market dynamics and emerging competitive threats to extend Cirrus’s first-mover advantage and keep the company ahead of the curve.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 101-250 employees