VP of Marketing

Nuclearn•Phoenix, AZ

4d•Hybrid

About The Position

Nuclearn.ai builds AI-powered software for the nuclear and utility industries—tools that keep critical infrastructure reliable, efficient, and safe. Our software integrates AI-driven workflow, documentation, and research automation, and is already used at 60+ nuclear reactors across North America. You'll ship production code operators and engineers rely on every day. We're growing quickly, expanding our team and our Phoenix HQ. The work is consequential: what you build helps real plants run safer and smarter. Eligibility: U.S. citizenship or permanent residency (green card) is required due to DOE export compliance. We’re hiring a VP of Marketing to own marketing strategy and execution end-to-end. This is a revenue-aligned leadership role focused on: Clear positioning and differentiation High-quality pipeline generation Intelligent conference and field marketing Lifecycle and nurture in long sales cycles Measurable marketing contribution to revenue Value-focused messaging that communicates real outcomes, not just features Protecting and extending our strong industry reputation through authentic, credible marketing We do not run high-volume outbound today. We do not operate in a horizontal SaaS motion. We need marketing tailored for a technical, complex vertical historically underserviced by new technology. You will partner closely with founders and Sales to ensure marketing is tightly aligned to pipeline creation and deal progression.

Requirements

10+ years in B2B marketing, including enterprise or regulated industries
Experience building marketing for long sales cycles and complex buying committees
Ability to combine field marketing, lifecycle, and product marketing into a cohesive motion
Comfortable operating without a high-volume SDR engine
Think in terms of pipeline and revenue impact
Can balance strategic clarity with hands-on execution
Communicate clearly with technical founders and technical buyers

Nice To Haves

Experience marketing into energy, utilities, nuclear, aerospace, industrials, or other safety-critical domains
Familiarity with compliance-sensitive environments (SOC 2, ISO 27001 adjacent)
Experience transitioning marketing from founder-led to system-led

Responsibilities

Own positioning and messaging across nuclear core and expansion markets
Ensure our website clearly communicates value in the first 30 seconds
Develop use-case pages, outcome stories, and proof assets that resonate with technical buyers
Align messaging tightly with product reality in a regulated environment
Lead with value and outcomes in all messaging that emphasizes the real impact we deliver, not feature lists
Ensure all external communications are authentic and reflect how we actually operate because our reputation depends on it
Define event selection criteria tied to pipeline goals
Build a consistent pre-event playbook (meeting booking, exec outreach, partner coordination)
Ensure disciplined on-site lead capture and qualification
Implement structured post-event follow-up sequences and segmentation
Build a realistic attribution model that respects multi-touch sales cycles
Design persona-specific nurture tracks
Create campaigns that support Sales conversations already in motion
Introduce selective, targeted outbound support where it makes strategic sense (e.g., event-triggered sequences, executive notes)
Build an “always-on” presence that reinforces trust over time
Build a practical, high-signal content strategy (use cases, technical insights, operator POV)
Increase executive visibility through speaking, panels, and industry channels
Improve LinkedIn and owned media consistency
Ensure content reflects substance, not marketing fluff
Guard our reputation — every piece of content, every public appearance should reinforce the trust we’ve earned
Prioritize authenticity over polish; our credibility comes from being genuine operators in this space, not from slick campaigns
Frame all content around the value we create for customers — outcomes, efficiency gains, risk reduction — not product specs
Lead HubSpot (or equivalent) implementation and adoption
Define campaign structure and attribution model
Build dashboards that leadership trusts
Track core metrics: MQL → SQL → pipeline influence → closed-won support
Participate in pipeline reviews
Identify friction in messaging or conversion
Translate product roadmap and customer wins into market-facing value
Ensure marketing supports expansion within existing accounts
Produce a clear messaging architecture and website improvement roadmap
Stand up structured event follow-up workflows
Launch a core marketing dashboard
Establish operating cadence (weekly sales sync, monthly funnel review)
Audit current campaigns and reallocate budget toward highest leverage channels