VP of Marketing

Read AI-posted 2 months ago

$200,000 - $275,000/Yr

Full-time • Executive

Seattle, WA

11-50 employees

Resume

Match Score

Upload and Match ResumeTrack Jobs with Teal

The VP of Marketing at Read will be the leader in driving growth and defining and executing our brand and product vision, driving performance through paid channels, and building a community that engages across consumer and enterprises. This individual will be responsible for building our growth engine, defining our brand presence, fostering a loyal community, and ensuring that millions more people choose Read AI to be more productive at work. The ideal candidate will possess a blend of brand management expertise and insights into consumer behavior.

Scale on the organic traction to establish Read AI as the system of record for productivity across consumers and enterprises.
Own the entire marketing stack including product, email, CRM, paid, social, and SEO/GEO.
Work hand-in-hand with the VP of Communications.
Develop and implement marketing strategies built with an ROI mindset to drive adoption among Fortune 500 decision-makers in the SaaS sector as well as consumers searching to be more productive through AI.
Add fuel to fire in bottoms-up growth motion that is work (e.g. Slack) to engage and deliver immediate value to consumer users and leverage to upsell to consumers.
Collaborate with cross-functional teams to create targeted campaigns that resonate with both SaaS and consumer markets.
Work hand-and-hand with product to deliver marketing support for product launches and new feature releases.
Build upon existing relationships with platforms to leverage partner marketing.
Leverage insights from community interactions to collaborate with cross-functional teams to integrate brand messaging into product development and marketing strategies.

Track record in scaling a business from tens of millions in traction and strong organic brand recognition into the defacto leader in the space.
Building a paid acquisition flywheel in the prosumer space that has generated revenue in the tens to hundreds of millions with positive ROI.
History of product marketing multiple products under the brand umbrella at scale, across various ICPs.
Minimum of 8+ years of experience in developing and leading marketing strategies in the SaaS, consumer, or prosumer space.
Real-world experience in launching and scaling AI company or product in a go-to-market motion that has resulting in meaningful traction (ex tens of millions to hundreds of millions).
Proven track record in building and scaling brands from the ground up, demonstrating a strong ability to drive growth in early-stage companies.
Experience utilizing data to create strong PLG strategies that leverage our product for customer acquisition, retention, and expansion.
Proven track record of building and managing a strong in-house team, as well as managing vendor or agency relationships.
Experience across the marketing stack including build and scaling across paid, social, email, CRM, and SEO/GEO.
Excellent communication and interpersonal skills, with a talent for building relationships and engaging audiences.
Monitor and report on growth metrics and key performance indicators (KPIs) to ensure the team remains on target.

Annual base salary ranging from $200,000 - $275,000 plus variable compensation, equity and benefits.
Low deductible health plans.
Flexible time away and family leave programs.

Track Jobs with Teal

Job Search Resources

•

Resume Builder

•

Resume Examples

•

Cover Letter Examples

VP of Marketing

Job Search Resources

Tools

Career Hubs

Guides

Company