VP of Growth Channels

Balsam Brands • Redwood City, CA

77d • $224,000 - $280,000 • Hybrid

About The Position

As VP of Growth at Balsam, you will be responsible for overseeing a team charged with developing new business channels and launching innovative concepts. This will include oversight of Indirect Sales (wholesale & marketplace), business-to-business (B2B) and Horizon Labs (innovation). You will lead the team in the iteration and testing of new models, flexing a combination of internal and external resources. While specific channel experience is valuable, we are seeking a business generalist with a breadth of experience, entrepreneurial instincts, and the ability to launch, test, and scale across multiple domains. As the channels mature, you will be central to determining the strategy and timing of their potential integration into the core business. We are seeking a leader not just comfortable with but motivated by the unknown. You will inspire others by your passion for developing new capabilities for Balsam and will champion the opportunity to learn by doing. Importantly, you will bring experience not only in developing new business opportunities, but in doing so with a structured and methodical approach. You will build a vision for the opportunities of each channel, as well as detailed forecasts and milestones for growth. In doing so, you will be both entrepreneurial and strategic. You will cast the net wide and prioritize ruthlessly. You will work with all cross functional teams across the company, partnering most closely with Creative, Ecommerce, Marketing, Merchandising, and Operations. You will foster a culture of candor, ownership, trust, and collaboration in and outside of your team. You will report to the Chief Growth Officer and lead a team that thrives in ambiguity while scaling new business opportunities into sustainable revenue streams. You will be expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office.

Requirements

• Experience leading high-performing, cross-functional growth teams
• 20 years of progressive business experience, with at least 10+ in launching, scaling, or managing new business lines
• Proven track record of incubating innovative opportunities and scaling them into sustainable revenue streams
• MBA required; strong foundation in business strategy, operations, and financial acumen
• Strong relationship-building skills with the ability to coach, influence, and communicate effectively across all levels of the company
• Ability to flex as a generalist across diverse channels and functions; experience launching or managing services businesses strongly preferred
• Exceptional leadership skills with experience managing high-performing, cross-functional teams
• Strong relationship-building, communication, and influencing skills across all levels of an organization
• Data-driven mindset with the ability to use insights to shape strategy and execution
• Demonstrated AI literacy, enabling effective understanding, interaction, and critical evaluation of AI technologies and applications across diverse business functions

Responsibilities

• Lead Balsam's non-core growth channels: Indirect (wholesale + marketplace), B2B, and Horizon Labs
• Incubate, test, and scale new business opportunities, with a focus on services as a future growth driver
• Build business cases, financial models, and resource forecasts for new initiatives; establish clear milestones and success metrics
• Develop and mentor a team of senior leaders and managers across multiple channels. Provide guidance, thought partnership, and feedback regularly
• Lead the team to achieve business outcomes by promoting collaboration and alignment with organizational values; translate company initiatives into a clear vision, aligning team actions with company priorities while fostering performance and professional development
• Bring out diverse perspectives and points of view and provide the foundation and support for your team to regularly challenge the status quo
• Balance entrepreneurial experimentation with structured, process-driven scaling approaches
• Serve as a thought partner to the Chief Growth Officer in shaping long-term growth strategy and integration points with the core business
• Champion bold, unfamiliar growth opportunities for Balsam

Benefits

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Professional, Scientific, and Technical Services
• Education Level: Master's degree
• Number of Employees: 51-100 employees