VP of Brand

Tidal Financial Group

1d

About The Position

This is an opportunity to build one of the most influential brands in asset management. Tidal is redefining what it means to launch, operate, and scale ETFs. As the industry’s leading white-label platform, we partner with some of the most ambitious asset managers in the world—and we are entering a new phase where brand leadership is a primary growth engine. We are hiring a Vice President of Brand to architect, elevate, and scale Tidal’s brand at a category-defining level. This role is for a creative, commercially minded brand leader who understands how powerful brand strategy accelerates growth, trust, and market leadership in complex B2B environments. You will own Tidal’s brand end-to-end—setting the vision, sharpening the narrative, and ensuring every touchpoint reinforces authority, credibility, and differentiation in a crowded ETF landscape.

Requirements

• Has 10–15+ years of experience building and scaling B2B brands in competitive, high-value markets
• Brings deep B2B marketing expertise (non-negotiable)
• Knows how to create distinction, trust, and relevance in complex or regulated categories
• Has experience in financial services (ETF experience a strong advantage)
• Is equally comfortable with brand strategy and hands-on execution
• Is a confident, motivating leader who can inspire teams and influence at the executive level
• Thinks commercially, creatively, and strategically - and executes with discipline
• Has a high bar for quality, clarity, and impact

Responsibilities

• Define and lead Tidal’s brand vision, positioning, and narrative - anchored in real, provable client value
• Build first-consideration brand status across the ETF ecosystem (issuers, partners, media, and influencers)
• Establish Tidal as the most trusted, authoritative voice in white-label ETFs
• Lead and integrate brand disciplines including advertising, promotion, events, research, content, and demand creation
• Partner closely with Marketing, Sales, Product, Strategy, and Executive Leadership to deliver cohesive, high-impact brand experiences
• Balance strategic rigor with bold creative thinking - raising the bar for both storytelling and execution
• Bring fresh perspective, modern brand thinking, and strong judgment to a fast-growing, high-expectation business

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 51-100 employees