VP, Measurement Product & Insights

Universal Ads

228d • $267,835 - $401,753

About The Position

Our product management team helps in developing and launching solutions that meet and exceed customer needs. They collaborate with cross-functional teams to steer products from inception to market, ensuring they align with our business goals and customer expectations. We are seeking a VP, Measurement Product & Insights to lead the strategy, development, and execution of Universal Ads' Measurement & Insights capabilities. This is a senior, high-impact leadership role overseeing both the Product and Marketing Science teams, with a critical mandate to develop industry-leading solutions in incrementality, attribution, insights, and third-party measurement integrations. This leader will play a foundational role in defining how performance is measured across CTV campaigns—bridging the best of digital measurement practices with the unique nuances of the evolving CTV ecosystem.

Requirements

• Bachelor's Degree
• 15 Years + relevant work experience
• Cross-Functional Leadership
• Digital Advertising
• Identity Resolution
• Data Compliance

Responsibilities

• Define and drive the product strategy for CTV-first measurement solutions, including full-funnel performance tracking, audience impact, and advanced attribution.
• Collaborate with engineering, data science, ad operations, and external partners to build scalable, privacy-forward measurement tools across the ad lifecycle.
• Implement modern solutions for incrementality testing, geo-lift, MMM, MTA, and clean room integrations, customized for the CTV environment.
• Recruit, lead, and mentor a high-performing team of product managers and marketing scientists to deliver measurable outcomes.
• Partner with sales, marketing, and customer success teams to ensure measurement solutions meet the evolving needs of performance and brand advertisers.
• Stay ahead of trends in CTV ad tech and measurement to proactively identify growth opportunities and shape Universal Ads' competitive positioning.
• Represent Universal Ads in client discussions, partner engagements, and industry events—establishing thought leadership in CTV measurement.

Benefits

• Paid Time off
• Physical Wellbeing support programs
• Financial Wellbeing personalized support
• Emotional Wellbeing benefits
• Life Events + Family Support

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: Bachelor's degree