VP, Marketing

Gartner-posted 3 months ago
$158,000 - $221,000/Yr
Full-time • Senior
Hybrid • Stamford, CT
5,001-10,000 employees
Professional, Scientific, and Technical Services
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Global Sales Strategy & Operations (GSSO) is the team that helps shape Gartner's mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales force, which delivers approximately $4.9B in annual revenue and working to drive sustained double-digit growth. Within GSSO, the Global Marketing team designs digital and in-person marketing programs to help prospective customers understand how Gartner's insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling experiences across the buyer journey.

  • Oversee public Gartner.com from end-to-end, including product management, content hosting, web operations, creative design and user experience (UX) of digital platforms, ensuring they are intuitive, effective, and engaging.
  • Implement innovative solutions and website optimization that will increase traffic for Gartner.com and ensure Gartner stays ahead in the digital landscape.
  • Utilize analytics to understand customer behavior, measure the impact of digital initiatives, and identify areas for improvement.
  • Develop and implement the overarching strategy for digital experiences across various touchpoints to align with business goals.
  • Partner closely with MVP, Global Marketing, peers in Marketing, and senior-level leadership to align on business goals.
  • Drive rigorous prioritization in close partnership with MVP, Global Marketing & Sr. Director, Strategy & Ops to ensure program budget and resources are aligned to high-impact work.
  • Guide, mentor, and lead a team of web product managers, operation specialists and creative designers, content copywriters and editors.
  • Establish a customer-centric, no-limits mindset for stakeholders and team members.
  • Foster collaboration with partners and stakeholders across Marketing, Communication, Brand, Product, and IT teams to ensure a cohesive and high-quality digital experience.
  • Support performance management processes, career development, and additional talent processes in close partnership with HR.
  • Bachelor's Degree required. Master's and/or Doctoral degree strongly preferred. Degrees with marketing, marketing strategy, product management, business management preferred.
  • 15+ years progressive business experience, preferably in a strategy/marketing role or business consulting role.
  • 8+ years managing marketing teams, especially product or performance marketers.
  • Significant experience in B2B technology marketing and B2C marketing with experience positioning to both business decision makers and technical audiences.
  • Strong website optimization and A/B testing experience.
  • Proficiency in digital analytics tools, tag management systems, and data analysis tools.
  • Experience with content management systems and an understanding of SEO/accessibility best practices.
  • Strong demonstrated ability to look at problems from new angles, developing 'out-of-the-box' ideas that may not follow traditional patterns but are more effective.
  • The ability to transform complex data into compelling narratives and drive strategic decisions.
  • Strong verbal and written communication skills, with the ability to present complex digital concepts to senior executives and stakeholders.
  • A strategic mindset focused on innovation, continuous improvement, and anticipating market dynamics.
  • A strong analytical mindset and a data-driven approach to strategy and decision-making.
  • Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!
  • Collaborative, team-oriented culture that embraces diversity.
  • Professional development and unlimited growth opportunities.
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