VP Marketing

Sika•Madison Heights, MI

About The Position

Sika is searching for a talented highly experienced marketing professional for our VP position. In this role, the VP of Marketing would have full responsibility for product management/marketing and promotional support of Sika Automotive and Industry businesses (USA). The VP would develop, implement, and manage all aspects of the marketing plan targeting specific segments with programs that ensure profitable and sustainable growth.

Requirements

Bachelor's degree in business, Marketing, or Technical field of study
Minimum of 10 years' experience in a marketing/sales role
Product Management experience is required
Minimum of 5 years' experience in the Automotive Industry
High level of communication skills

Nice To Haves

MBA is most desirable

Responsibilities

Manage internal Marketing and Product Management team for effectiveness and performance to expectations
Align departmental resources and activities to the aligned and agreed on business KOI's and driven strategies
Conduct market research and analysis to determine size and attractiveness of targeted market segments
Understand Sika's market share vs. competition, measure it regularly and strategize for growth
Complete competitive analysis as required to support product position vs competitive threats
Assist in development of a 3-year strategic plan
Develop a 1-year marketing plan with Sales Management and implement on-time according to established budget
Manage the internal RFP process for approval of development projects
Support Sales to support NBS- new booked sales targets
Oversee internal communications where requested (Newsletters, special events)
Manage special projects introduced by Senior Executive Staff as required