VP, Marketing

Audyence•Austin, TX

1d•Onsite

About The Position

Audyence is seeking a strategic and highly creative VP of Marketing to lead brand, growth, and demand generation efforts. This role will report directly to our Chief Executive Officer, and will drive innovative, data-informed marketing strategies across B2B audiences while leveraging modern AI-native tools and automation to scale and accelerate desired outcomes. The ideal candidate is both a visionary and an operator who thrives thinking outside the box, building unique standout campaigns, and implementing modern AI-native systems that efficiently drive measurable pipeline growth. This is not a traditional marketing leadership role. You and the team you will build and develop will be expected to: Architect a data-driven GTM system powered by AI and automation Build a distinct, category-creating brand that breaks from conventional B2B norms Execute high-impact, cost-efficient demand generation and capture strategies Design and operationalize ABM motions, including premium event experiences as a core growth lever Recruit, develop and lead a high-performance marketing team

Requirements

8 to 12+ years of marketing experience, including 2+ years in a senior leadership role in B2B media, martech or adtech
Proven track record of building and scaling GTM systems to driving demand generation and pipeline growth in a high-growth environment
Deep hands-on experience with modern technology stacks, including:
HubSpot, or similar AI-enabled CRM and marketing automation platforms
Claude Sonnet, Blaze.ai or similar AI-content creation methodologies
Canva or similar short- and long-form content design tools
Clay or similar enrichment and data-driven outbound platforms
Runway Gen-4.5, Kling 2.6 or similar high-fidelity AI-video generation tools
InVideo AI or similar social media video content creation tools
Pictory AI or similar content repurposing tools
Demonstrated ability to build and implement scalable marketing systems and processes focused on highly targeted ABM tactics targeting specific buying groups
Hands-on approach and a “builder-mentality” with the level of support typical of a B2B Marketing department
Highly creative thinker with a track record of launching unique and standout campaigns
Strong analytical mindset with the ability to translate data into actionable insights
Exceptional leadership, communication, and cross-functional collaboration skills

Responsibilities

Architect a Modern AI-Driven GTM Engine
Design and implement a scalable GTM architecture leveraging next generation AI tools (see qualifications for an example set)
Build integrated systems that automate entire/significant portions of workflows related to:
Content production
Demand generation
Demand capture
Lead routing and scoring
Nurture and lifecycle marketing
Customer expansion and engagement
Establish closed-loop attribution and performance measurement frameworks tied directly to revenue outcomes
Continuously optimize conversion rates across the funnel using data, experimentation, and automation
Demand Generation & Pipeline Creatio
Build and scale hyper-targeted multi-channel ABM programs leveraging
Content Syndication
Digital Media
Social Advertising
Email and Lifecycle Nurture
Premium Events
More
Leverage first-party data, de-anonymized web traffic, and enrichment tools to create highly targeted outbound and inbound programs
Develop repeatable, scalable playbooks for pipeline generation
Demand Capture & Conversion Optimization
Own website strategy, including ongoing refreshes, CRO and personalization
Optimize lead capture flows, landing pages, and conversion paths
Design and deploy dynamic nurture streams tailored to ICP segments and buying stages
Partner with Product & Engineering to ensure a seamless user experience from first touch to activation
Brand Strategy & Creative Differentiation
Define and execute a bold brand strategy that differentiates Audyence from traditional B2B competitors
Build an AI-enabled content engine that produces high-quality, high-volume content across multiple formats
Video
E-books and guides
Sales enablement materials
Data-backed thought leadership collateral (research reports, etc)
Team Building & Leadership
Recruit and develop a high-performing, lean marketing team across:
Product Marketing
GTM Engineering
Demand Generation
Content & Brand
Establish clear performance metrics, accountability frameworks and development paths
Foster a culture of speed, ownership, creativity and data-driven decision making
Partner closely with Sales, Product & Partnerships to ensure tight alignment between marketing initiatives and company-wide strategic objectives