VP, Marketing & Professional Affairs - Americas Commercial
About The Position
The Vice President of Marketing and Professional Affairs directly oversees the organization’s US Demand Generation activities, including Product Management, Customer marketing, Marketing communications, Consumer and Customer Insights/market research, Professional services, and academic affairs. Establishes regional marketing plan to attain sales and profitability goals. Additionally, serves as America’s Center of Excellence for the above disciplines in Canada and Latin America. Drives the vision and mission of the above functions and develops a best-in-class Marketing/Professional Affairs organization. Evaluates the effectiveness of marketing programs and initiatives, making changes as needed. Stays abreast of changes in marketing environment and strategies, to inform long-range strategic plan and annual marketing planning process. The role will plan, direct and manage Brand Marketing, Customer Marketing and Professional Services strategy and execution to profitably grow the Americas region. Responsible for the pricing, promotion, positioning, and portfolio placement of the brand and communication execution to the professional/consumer Responsible for the financial performance of the brand including sales analysis, trial productivity and placement of expenses In partnership with the Corporate Accounts Sales team, guide the team to deliver relevant insights, account plans and programs aligned to company and account commercial imperatives Develop, execute and measure holistic marketing communications, events and demand generation programs for the portfolio of branded and private label products and services Drive the development, alignment, and execution of the digital strategy as a core element of achieving business goals and commercial objectives, in alignment with marketing strategies across product brands, the master brand, and key initiatives
Responsibilities
- Oversees US Demand Generation activities
- Establishes regional marketing plan to attain sales and profitability goals
- Serves as America’s Center of Excellence for the above disciplines in Canada and Latin America
- Drives the vision and mission of the above functions and develops a best-in-class Marketing/Professional Affairs organization
- Evaluates the effectiveness of marketing programs and initiatives, making changes as needed
- Stays abreast of changes in marketing environment and strategies, to inform long-range strategic plan and annual marketing planning process
- Plan, direct and manage Brand Marketing, Customer Marketing and Professional Services strategy and execution to profitably grow the Americas region
- Responsible for the pricing, promotion, positioning, and portfolio placement of the brand and communication execution to the professional/consumer
- Responsible for the financial performance of the brand including sales analysis, trial productivity and placement of expenses
- In partnership with the Corporate Accounts Sales team, guide the team to deliver relevant insights, account plans and programs aligned to company and account commercial imperatives
- Develop, execute and measure holistic marketing communications, events and demand generation programs for the portfolio of branded and private label products and services
- Drive the development, alignment, and execution of the digital strategy as a core element of achieving business goals and commercial objectives, in alignment with marketing strategies across product brands, the master brand, and key initiatives
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
