VP, Marketing & Market Development

Impinj

86d • $225,000 - $360,000

About The Position

As the VP of Marketing & Market Development, you will be the strategic leader driving Impinj’s brand visibility, market expansion and customer engagement in the Internet of Things (IoT) space. We are looking for a visionary, results-driven leader with deep technology expertise and the ability to connect vision to execution. You will lead and evolve our global marketing team, shaping strategy and execution to establish Impinj as the most recognized name in IoT.

Requirements

• 15+ years of progressive leadership experience in B2B marketing, product management, business development market development
• Proven ability to quickly understand and apply emerging technologies to business strategy
• Bachelor’s degree in Engineering, Marketing, Business, or related field
• Deep technology expertise combined with strong business acumen and strategic thinking
• Demonstrated success driving brand growth, global expansion, and new market creation
• Strong understanding of complex B2B customer journeys and ecosystem-driven markets
• Proven ability to build and lead cross-functional teams that drive collaboration, innovation, and execution across the organization
• Expertise in scaling marketing organizations through growth and transformation
• Exceptional communication, leadership, and stakeholder influence skills
• A global mindset with direct experience in international markets and distributed teams

Responsibilities

• Develop and execute a comprehensive, scalable marketing strategy that accelerates business outcomes and elevates brand recognition globally
• Oversee all facets of marketing including product, solutions, digital, and channel
• Analyze emerging markets and technologies, develop market entry strategies, and establish strategic partnerships that unlock new growth
• Drive external initiatives that connect technology vision to market opportunity, translating innovation into impact
• Manage strategic alliances within the IoT ecosystem to expand market reach
• Leverage market insights to shape strategy and go-to-market plans, partnering with Sales, Product Management, and Customer Success to ensure alignment across all ecosystem touchpoints
• Design messaging and demand generation campaigns that connect enterprises and brands to Impinj ecosystem partners
• Evangelize emerging technologies, trends, and use cases to position Impinj as a leader in our chosen market segments
• Represent Impinj as a visible spokesperson at industry events, conferences, and media engagements to enhance thought leadership and brand influence

Benefits

• The typical base pay range for this role across the US is $225,000 - $360,000
• Merit increases, annual bonus and stock based on individual performance
• Healthcare benefits
• 401(k) plan and company match
• Open paid time-off policy
• Support for remote work

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees