VP Marketing Data & Technology
About The Position
As part of continuous in the US, we’re excited to announce that we are looking to bring in a Vice President for Marketing Data & Technology within the Marketing team. The VP Marketing Data & Technology is accountable for the global strategy, planning, and execution of marketing data, technology, and tooling across the UK, EU, and US, with a strategic focus on the US market. The role ensures high-quality, scalable marketing data and platforms that enable effective global campaigning, advanced personalisation, and measurable commercial impact.
Requirements
- Extensive expertise in marketing data, data manipulation, and quality management, combined with strong understanding of global data models, governance, and regional market differences.
- Proven ability to link marketing data and technology investment to commercial outcomes, with experience supporting complex, data-driven marketing in the US market.
- Strong knowledge of marketing data, customer data, and campaign analytics, with a deep understanding of how data underpins effective targeting, segmentation, and personalisation.
- Excellent communication and stakeholder‑influencing skills, with the ability to gain alignment at senior levels across markets.
- Ability to drive process automation, operational efficiency, and continuous improvement across data and technology workflows.
- Proven success working in global, multi‑region environments, collaborating with marketing, data, and technology stakeholders to deliver scalable solutions.
Responsibilities
- Define and own the global strategy for marketing data, technology, and tooling across UK, EU, and US
- Lead the global planning & execution of marketing data initiatives, with strategic focus on the US market
- Establish global standards for marketing data models, quality, governance, and usage
- Ensure marketing data enables effective global and regional campaigning, advanced segmentation, and personalisation
- Oversee the selection, implementation, and optimisation of global marketing platforms and tools
- Partner with regional marketing, data, and technology leaders to deliver scalable and compliant solutions
- Lead and develop a specialist global team and matrixed resources
- Drive continuous improvement through automation, optimisation, and innovation in marketing data processes
- Measure and demonstrate the commercial value of marketing data and technology investments
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
